How to Solve Real-Life Business Issues with Social Media Solutions

By on April 30, 2018

Introduction

We are by now familiar with the ‘Cambridge Analytica’ scandal and the worldwide hoo-ha regarding the issue. One thing which is certainly true is that the data breach which happened is something that Facebook was unprepared for. It’s true that Facebook collects our data; however, what we don’t know is how Facebook handles this data. Also, data gathering showed us another side of the coin, which is that it can be misused too

We admit that some of the data is necessary for business campaigns to function, but it can have serious consequences if it falls into the wrong hands. However, this is not the true purpose of this article. Leave the scandal riddles for the critics. Our mission in the article is to ascertain how social media giants – including Facebook – have helped us to solve the real-life issues, especially in business.

We live in the age of rampant internet demand. Social media plays an important role in the internet too.  The duo of social media and high-speed internet triggers the interests of business and commerce, because of its broad range of advantages. The biggest advantage of social media is that it makes it easier for businesses to reach out to the consumer and to target your business campaign accordingly. Other benefits of social media include establishing a business from home, interaction with the clients, consumer feedback and gathering statistics to further improve your business model. Many of the social media websites offer business solution tools and analysis which help market research to structure the company activities.

We have also compiled few additional important factors, where social media has played a role in solving real-life issues.

Social Media Analytical Tools

Analytical tools of social media is designed to gather useful information from its users, which contributes in the design of your market and sales, based on traits, factors, and responses. Some of this information and the goals are mentioned in upcoming headings.

Based on the User Agreement policies, we can make use of customer information such as who is my client? And what are his/her preferences? That includes his/her interests and personality. You can assume the intellect of your customer and use it the information to provide a service.

Every modern business has competition. Social media can allow you to compare and contrast with your competitors. Sometimes customers are reluctant to give you direct feedback. The face to face evaluations are not always completely reliable. However, even the introvert speaks out in the cyber world and most of the time the feedback is legit. If as an owner of the business you have a good grip on social media, you will be aware of your standing in the market and work to improve your product to compete with your rival. For example, in the world of cable/internet, Comcast and Spectrum internet are competitors. In terms of speed, Spectrum is a bit slower than Comcast, however, Spectrum has great customer service, making it widely accepted by its customer base, thanks to their ease of access through social media.

Analytical tools also serve an important role in identifying the suitable channels for reaching your target. For instance, you made a website where you can sell your products. However, you want to know which projects customers love to see in the online store. For instance, you can create an official page on Facebook. You can create a poll to pose a question to your audience to ask for suggestions and recommendations. Followers of your page will answer the call and vote on the poll. As a result, you will get an information on which products you wish to sell in the online store based on the result of the poll. Now you have to create a plan for consumers based on the demand. This is known as ‘Media Planning’. Social media a great platform for media planning.

Social Media analytical tools help you to engage with your customer. You can design ways to capture your target’s attention. For example, your company has branches in different countries, you may use cultural holidays of a particular region in your favor. For instance, you can include a discount on special days based on the custom of the country. You don’t have to remember the holidays of every country. Social media offers tools to cover your needs in this regard. On social media, you can schedule a timed event so that you don’t miss out on the important event marketing.

Advertisements

There used to be a time when advertising was hectic and expensive. With high-speed internet in the palm of your hands along with the advent of Social media platforms, advertising has become easier and less expensive and, in some cases, free. Many companies use social media pages to advertise their product and business plans. Every social media platform offers tools for ads, attracting millions of customers without the need television ads. Platforms like Facebook and Twitter trace the user information and helps companies with in-depth audience targeting and segmentation.

Home Entrepreneurs

Today, you can run your business from your home using social media. For example, you have cooking skills and you want to earn money by teaching others, you can start blogging and sell your recipes to the world. When you get a lot of followers, you may open pages across the social media landscape to connect with your students and provide regular updates. With time you can become so successful that you can start your own catering service or you can conduct online cooking classes for a fee, (through Skype for example)

The best example of a home entrepreneur is Amazon.com. For those who don’t know, Amazon is an internet retailer which started as the idea of someone sitting at home using social media as a tool for success. Today, it is the biggest retailer in the world.

Final Thoughts

Social media tools make it a lot easier to start or run a business. With a little effort, it will help you to push your business forward. All you need to do is figure out the most creative ways to use it for your business. With the ease of social media, every tech company is doing its best to provide the most modern and systematic ways to help your business flourish.

About Angelica Dowson

I am working as senior editor & report Analyst. Currently, I am working with Charter Spectrum which is in ceiling business of cable, internet and phone. I have strong knowledge of business intelligence, management. I am active, appreciated on several forums, blogs. I can convince readers through the creative skills. If you want to know more about us, follow me on Twitter.
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