Sticking To a Schedule with One’s Social Media Program

By on February 11, 2011

Any worthwhile social media campaign comes with its very own strict set of rules that you should abide by, in order to make it work. You need to become a master at time management, and ensure that every second you spend working with your social media, results in something positive. That’s where the good old schedule comes in.

managing social media

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Without a schedule that clearly states what you need to do, and when you need to do it – time can get away from you. Hours will be spent working for no real returns. You don’t want that to happen! So this post is all about creating and sticking to a schedule when you launch your social media program.

Preparing Your Daily Work Schedule

This is it, it’s time to put together a comprehensive work schedule based on a few key factors. The first, is how long you should be working with social media on a daily basis. The second, is where your focus should lie in that first week.

The third, is ensuring that your page data from each social media platform is ready to go. Then based on your assumptions, you’ll work within the confines of your schedule for the first week to see how it works out.

Learning To Adjust Your Schedule As Needed

To remain current and relevant when using social media platforms, you need to be willing to adjust your schedule as needed. If you see that your Twitter page is doing really well, but your Facebook page seems to have some sort of foreign illness that is pushing people away from it – you need to sort that out.

Review each pages data on a weekly basis and study the results. Draw educated conclusions from the data, and adjust your schedule accordingly. If you continue to do this – in 3 months your social media campaign will probably be better than anyone else’s in your field. Tweak and adjust – that’s how you streamline a social media program, and create a well-oiled communication machine.

Stick To Your Time Limits

No matter what – stick to your time limits. The number one problem with social media is that it’s very easy to become completely immersed in it – and as a result lose hours of your day at a time.

If your schedule gives you 2 hours a day to work on your social media program, then 2 hours is all you have. Set a reminder on your computer, or download a mini alarm clock app for your desktop. Have it go off in exactly two hours.

Create a daily calendar that sets out what you have to do for the day, and how long you have to do it in. Set goals and milestones for yourself. If you’re a visual person, print out a daily schedule and pin it to your notice board. Keep each page compartmentalized, and work on it as an individual. Soon your blog community will be up, and your social media pages will be humming with traffic.

What’s your social media schedule like?
Do you use any specific apps or programs to help you manage your daily tasks?

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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