How To Target Your Audience Searches With Social Media

By on June 15, 2011

There are a number of different ways you can target or track your audience searches using social media. As we all know, the more we understand about customer behavior – the more income we can generate! Social media makes audience search targeting pretty simple. These days you can find out where your main customer base is, at the click of a button (or two).

Let’s take a look at how you can use social media to target your audience’s search patterns!

Audience Search Behavior

Your marketing techniques are going to change according to the data you collect on what your audience searches for most often. You can use this information to streamline your keyword research, and get more clicks on your products and services. But how do you do this using social media?

Facebook Audience Targeting

Facebook’s popular ad platform is an excellent way to target customers according to what they search for the most. In fact, the platform is so detailed that you can add everything from age, gender, relationship status and location – to specific keywords that are found on their profiles. Have you ever noticed how the adverts change when you update your posts, or add some new interest to the info section of your profile?

With this kind of capability a wedding planner could set up an advert to display to women, between the ages of 23-30, who are engaged in the planner’s area. This means more business prospects for the wedding planner – all thanks to Facebook’s excellent targeting capabilities.

LinkedIn Audience Targeting

With LinkedIn Direct Ads, you can do exactly the same sort of targeting as your ad campaign on Facebook, only to a massive business network. Streamline each advert to appear to the right person, when they’re ready to buy from you! Audience targeting is an excellent way to boost both traffic and sales.

Finding The Right Audience

In order to target audience searches you first have to find out where the bulk of your audience likes to hang out. From there you can determine who they are, and what they do. Use Facebook search to target niche groups in your industry, and Twitter search to isolate specific tags in your field. From there it’s just a matter of connecting with these people. Then the tracking and data collection can begin!

There are many social media tools that you can use to gather this data. Each platform has its own analytics apps that you should be using already. Don’t forget to check on Google Trends to see which keywords are currently the most trending. Targeting audience searches is about leveraging the right keywords, at the right time – in ads, articles, blog posts, product descriptions – in all content.

It’s only when you begin to track your audience behavior that you can start to understand what they search for the most on specific sites. Join communities, do guest posts on their favorite blogs and continue to consistently target their favorite places on the net. Eventually they’ll find you more often in their searches.

How do you target audience searches? Leave us a comment below!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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