The 7 Steps to Creating a Social Media Marketing Strategy

By on October 4, 2019


Image Source: TT Marketing via Flickr

Social media is a marketing channel you should not underestimate. A good social media marketing strategy can increase your business visibility and reach more than traditional marketing methods. If you are new to this type of marketing, you need to work through 7 steps to create the best strategy for your needs.

Step 1 – Check Your Current Presence

The first step to creating your strategy will be to check your current social media presence. It is recommended that you make a list of all the social media platforms you have a presence on. You should also check the branding used on all of your accounts.

If you do not have any social media accounts, you still need to check all social networks. There could be other accounts that have a similar name to your business and you need to be aware of them. You also need to check if there are any spoof accounts related to your business. These accounts generally will not cause problems for small or medium-sized businesses.

During this step, you should also compare any accounts you have with your competition. If you do not have any social media accounts, you should still check your competition accounts. This will give you an idea of what they are doing and what you should be.

Step 2 – Research Your Target Audience

Before you start opening accounts, you need to research your target audience. You should consider who your ideal customer is in terms of location and age. This will determine which social media platforms you need to focus on.

If your target audience spends more time on one social media platform than another, you have to open an account on these platforms. There are some social media platforms that a wide range of people will use, but there are always certain demographics to consider. An example of this is aa parent between the ages of 30 and 50 living in the United States will likely be on Facebook. These users are less likely to be found on platforms such as Tumblr.

Step 3 – Determine Your Goals

The next step to creating your strategy will be to determine your goal. You need to have a reason for the social media account and the marketing you will do. Are you looking to engage with potential consumers more or are you trying to drive more traffic to your website? These are questions that have to be answered to determine your goals.

The goals you have will determine which social media platforms you should focus on. Pinterest does not offer much chance for engagement, but is a great traffic stream. Twitter is better for engagement, but you need to have the right content. You can also contact an expert to consult for the best marketing strategy.

Step 4 – Determine Your Metrics

Once you know your goals, you can determine the metrics you use. All metrics should be linked to goals to ensure your social media is helping you reach the goals you want. The metrics you use will also need to be linked to the social media platform you use.

If you are looking to increase your conversion rates, you need to track this on social media. You should also track your brand mentions if your goal is increasing your brand reach. Total shares will also help you determine reach and the popularity of different items and content.

Metrics will not only help you determine whether your social media is helping you reach your goals. It will also help you determine what you should spend more time on. If you have one metric that is under-performing and one that is over-performing, you will be able to spend your time on the under-performing metric instead of spreading your time.

Step 5 – Create And Curate Content

The content you post on your accounts is vital to the success of your social media marketing.  Before you start creating the content, you need to check what content works with your audience and for your business. If you are looking to engage with customers, you need content that will prompt this engagement. However, if you want to increase your reach, you need to have sharable content.

You should not limit your content to text alone. Videos, images and interviews will work very well for certain purposes. Infographics are more likely to be shared than long explanations. Videos can provide more content that text and more people engage with them.

Regardless of the medium of the content, it needs to be high-quality and valuable. Every piece of content needs to offer valuable information to your potential customer. If you have poor quality content, many people will assume that your business does not offer the best quality either.

You do not have to create all of the content yourself. Curating content can help you provide value without having to create the content yourself. Of course, the curated content should be relevant to your target audience and help your business.

Step 6 – Invest In Technology

Logging into all your social media accounts will increase the time spent on your marketing. This time could be spent on other aspects of your business. To reduce the time you spend, you need to invest in social media marketing tools.

These tools allow you to control a number of different accounts in one place. You can post content in a matter of minutes across multiple accounts. You can also automate your posting which means you can prepare everything in one day and not have to worry for the rest of the week.

Step 7 – Track, Analyse And Optimize

The last step in the strategy is to track your marketing, analyse it and then optimize.  Many people believe this is the most important step in social media marketing. This might seem like common sense, but many people forget to track and analyse their social media data.

When you track everything that happens, you can check your metrics and ensure everything is working correctly. You can also determine whether or not what you are doing is helping your business.

There are 7 steps that you should complete to create a good social media marketing strategy. These steps will ensure you have a strategy that works for your business now and in the future.

About Chris Scott

My name is Chris Scott and I am the owner and founder of Brand That Name SEO. I have over 5 years of experience in search engine optimization and internet marketing. I am always learning new techniques and testing them on my own websites. I have a burning passion for SEO and helping business owners grow and achieve their goals. Get in touch with me and let's have a chat about how I can generate your website more traffic, leads and sales.
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