The Advantages of VoIP Integration With Your Social Media Marketing Strategy

By on May 28, 2019

In the today’s world of constant communication, if you don’t exist on social media, you don’t exist at all. With this mantra in mind, modern businesses have outdone themselves in their attempts to become truly omnipresent and engage with their customers on a daily basis. Social media has become as vital as having a website, and customer service representatives no longer rely on phones and emails alone to resolve issues, answer questions, or collect reviews.

This is a challenge and an opportunity wrapped into a single package for businesses that have yet to understand the perks of integrating their communications as seamlessly as possible. Why? Because certain technologies have emerged precisely because of this need to be at your customers’ disposal at all times. One of them is the voice over internet protocol, or VoIP for short, helping brands combine their channels into a much more holistic strategy. Here are a few perks of doing just that with your social and VoIP combo.

Integration with mobile apps

Google’s algorithm changes to treat mobile pages as primary have served as a hint powerful enough to indicate that we are going mobile more than ever. People are no longer merely staying in touch with families and friends on the go. Today, they buy on the go, read, inform themselves, entertain themselves, and they communicate with brands on the move. This growing trend has enabled many a mobile app to arrive, and brands are trying to keep up in order to enable as many communication platforms as possible.

Enter: your VoIP system. To a great extent, VoIP integration with mobile apps helps your customers get in touch with you in whatever manner suits them best at any given moment. If your customer representative is merely a push of a button away, they are more likely to engage. VoIP serves to cut their journey shorter and make it simpler for them to communicate through mobile apps directly with the brand.

Effective communication across the board

Ongoing customer support oftentimes requires a nuanced strategy to survive the sheer number of daily inquiries, feedback collection, crisis mitigation, and the like. There’s no business today that can afford not to have a phone line so that their customers can always reach them in case of an issue, comment, or question. If a customer cannot reach your business when they need you most, and in a manner that they see fit, you risk losing their repeat business as well as their word of mouth that brings new business to your doors.

This is where your VoIP system integration with social media can save the day. The importance of phone systems for small business has never been greater so as to provide a competitive customer service while simultaneously cutting expenses. Without an actual, physical landline system to crowd your office or build up your bills, but with an effective digital solution that matches your social media, your brand can streamline every channel of communication to a single phone number with a vast number of digital outlets.

Better customer engagement

Speedy responses, immediate customer support, and consistent communication through mobile as well as digital all lead to a single goal: higher engagement rates. As soon as your customers realize you’re fast to respond and easy to reach with all the information available at a moment’s notice, they will be far more likely to get in touch with you when they need assistance, guidance, or clarification.

But even more importantly, VoIP lets you extend your communication with your customers to help turn leads into actual customers. This integration helps you gather useful information, including contact details and communication preferences, so that you can use this data to get in touch with potential customers as well as old customers to rekindle the flame. Your future social media campaigns can also be refined with the help of the information you collect through your VoIP system.

Simpler feedback gathering

While we’re on the subject of relevant data, you already know to what extent your customers are influenced by the opinions of their peers, and especially their family and friends. That is precisely why online reviews have become so vital to modern-day companies in order to boost trust, loyalty, and resolve issues with customers who might have had a less then optimal experience with your business. Integrating your VoIP with social media allows you to gather feedback and elicit reviews in a simple and effective manner.

You can refine your social media content strategy with the help of the information you collect via text messages, phone conversations, and chat. And vice versa, you can also use social channels to inspire your customers to give you a ring when they’re ready to share their experience. This is a perfect opportunity to enhance your reputation management strategy with the right communication tools.

Regular tech and digital improvements that continue to reshape our world have enabled us to become better connected. That means that your brand cannot afford not to implement an omnichannel communication strategy, and especially one as effective as the integration of VoIP with your social media. Make sure to use both with great care, and more loyal customers will gladly flock to your digital doorstep.

About Keith Coppersmith

Keith is a business consultant with experience in numerous small businesses and startups. He is a regular contributor at Bizzmarkblog.com, he enjoys sharing advice on both traditional and digital marketing.
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