The Facebook Newsfeed: How to Use it For Increased Engagement

By on November 30, 2011

Every time you publish an update on your Facebook page, it will reflect in your fans ticker. But so will their friend’s posts, and quite frankly – its information overload most of the time. Instead you should invest your time getting your updates into your fans newsfeed. The most coveted spots? New stories, and top stories. Let’s explore how you can make your posts newsfeed ready.

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Courtesy of labnol.org

Reasons To Focus on Your Newsfeed

It’s a well known fact that once a fan has liked your page, they very rarely return. But that doesn’t matter anymore – not with the newsfeed at your disposal. Instead of attracting fans to your page, you need to start attracting them to each individual post. It’s far easier writing a comment, sharing or liking something directly from your Facebook homepage.

Experts in the field have taken this to heart, and a flood of new media content has hit Facebook. The more interactive it is, the more interactions you get. That’s the rule. But how do you make your content attractive? Let’s take a look.

#1: The Perfect Time

Depending on your time zone and target market, this one is going to be tricky. Research indicates that most people are more active on special occasions, and at certain times. Always structure occasion based posts around special holidays, like Christmas (hint, hint) Easter, Valentines Day, and so on. Google is a great master of this particular trick. They take relevant, newsworthy days, like a famous person’s birthday, and display it on the Google search page.

You could do the same on your Facebook page. Attach an interesting niche related article to the announcement, or add a question. People love to find out new things, and they’ll respond to these ‘fun-fact’ posts. Otherwise, keep an eye on your analytics. Test different posting times and track which causes the best response from your fans. Then start posting at these times more often. Don’t forget – less is more!

#2 The Personal Touch

Have you heard? Nameless, faceless brands are out – and personal, human based updates are in. When someone in your team posts a comment or question, get them to sign off with their name. People like talking to other people, and your response rate will automatically rise. Do this often enough, and you’ll be in the newsfeed of all of your fans in no time.

Start adding personalized media to your Facebook page. Faceless video clips are great, but videos of you or your team are better. Facebook wants businesses to become more personal, so take a leaf out of their book and do it! Try to add in as many personal touches as you can to your posts. This is a great way to become a fully fledged member of your fans vibrant social life on Facebook.

As always, don’t forget that your page can’t survive on copy alone – you need alternative media. Videos, images, presentations; these are the foundation of a great Facebook page. Keep posting, get involved and make your page updates count!

How do you get your updates in your fan’s newsfeed? We’d love to know!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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