The Facebook Translation Feature For Business Purposes

By on November 4, 2011

The new Facebook translation tool was released in October, opening up a whole new range of possibilities for your business. Imagine reaching clients in different languages across the globe! Suddenly, your sales potential has increased. So, how do you use the new translation tool for your business?

First – How To Use Translation Overall

Facebook has had the crowdsourced translation functionality for quite a few years now. If you’ve never used them, now you can. This is especially useful for your Facebook apps and general page info. Fans from other countries are more likely to play, use your app or like your page, if it’s in their own language. Simple enough – just ask your developer to activate the translation tool.

Once the translation app is activated, static text and app text will appear translated on your page for users that prefer an alternative language. While app translation takes a bit more time for the developer – it’s worth the trouble. This is even more important if you have a social game app. Everyone loves to game, but one-language restrictions ruins the experience for non-English speakers.

The New Translation Functionality

Soon, you’ll be able to translate any comment that appears on your Facebook page. That means as non-English people read your translated posts and reply – you can do the same. This basically removes that pesky language barrier that has prevented people from all over the world communicating effectively on Facebook.

The translate button will appear below comments, next to the like option. This translation will still harness the power of crowdsourcing, and fans can enter in more accurate versions as they browse your page. If it’s voted up enough times, that translation will replace the original. This way, your page content will be so precise – it will be like reading English.

How You Can Use This To Expand Your Reach

Now that fans will be able to comment on your page in any language, you can begin to target new markets. If you see your foreign speaking demographic rising, you can invest in an ad campaign in that language to attract even more fans! Thanks to the translated comments function, you can also make connections with foreign businesses, or pages that aren’t in English.

Share, chat and communicate in groups across the world. This makes it possible for your business to become popular in foreign markets. Wouldn’t it be great if you find a whole new fan base there? It just means more income and greater reach. A truly global business doesn’t only concentrate on local markets. Broaden your sales funnel with this exciting new Facebook function.

Facebook has given your business the tools it needs to communicate beyond the confines of your own education. A simple click of a button, and new revenue streams will open up for you. To optimize your sales from Facebook, it will pay to use the translation tools. Grab a pen, and remember to include this in your new Facebook marketing strategy!

Have you used the Facebook translation tool? What do you think? Leave your great comment here.

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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