The Power of Long-Tail Keywords

By on December 19, 2016

Keywords are the foundation of every SEO campaign. If you target the wrong keywords, you may rank up but you’ll not see a good ROI from your campaigns. If you are looking to get the most out of your site’s search engine optimization (SEO), it is advisable to use long-tail keywords. A long-tail keyword is a specific phrase that is related to your products or services.

A long-tail keyword is a longer phrase which is typed into a search engine. The power of the long-tail is that they are more audience-specific keywords. There are numerous strategies to get long-tail keywords. When you go to Google and start typing keywords into the search box, you’ll get alternative iterations of the keyword phrase. You can then check the alphabet and type each letter after the keyword phrase to get more ideas. You can get good ideas from this to pick the right long-tail keywords. There are also many long-tail tools you can choose to find long-tail keywords. You can also use Google Adword Keyword Planner tool to find long-tail keywords. You can type some phrase ideas to get more keywords.

The power of long-tail keywords come from the number of long-tail keywords you’re using. We have compiled top reasons to use long-tail keywords.

Long-tail Keywords Bring Organic Traffic: It’s no secret that there is less competition for long-tail keywords. Long-tail keywords are not as easy as short keyword phrases because we need to make a lot of research to find good keywords. Moreover, majority of people won’t bother to make more keyword research for their website. For these less competitive long-tail keywords, your website will show on the first page in the search engine result pages.

Higher Conversions Using Long-tail Keywords: This benefit of long-tail keywords is highly important if you run a PPC campaign with high per click values. If visitors you are getting for long-tail keywords are targeted well, it leads to higher conversions for you. Individuals who search long-tail keywords are searching for something specific and also have used your time doing a lot of research and figuring out their search.

Highly Affordable For PPC: We all know that SEO is a long run procedure but PPC can certainly help generate visitors quickly. Well, PPC can be extremely expensive, particularly if you choose extremely competitive keywords. You need to choose long-tail keywords for your PPC campaigns.

Keeps Things Natural: We all know that content is the king. It’s important to incorporate important keywords into your content like blog posts to improve its visibility. In case you make use of the same keywords over and over again, you may be considered as spammer. It is advisable to use long-tail variations in the content to keep things normal. Your content must be SEO-friendly. It is advisable to ignore stuffing of your website with keywords. Keep in mind that Google frowns like Keyword Stuffing and other black hat SEO strategies which may result in a penalty. It is advisable to consider SEO services USA to boost your website visibility.

Using long-tail keywords can be an intuitive way to stand out in your competition. It can also be an effective way to push your content strategy. It is easy to incorporate multiple long tails in the content using them as subheadings. You can also use these keywords as anchor text for link building campaigns.

Final Words

Long-tail keywords might be harder to analyze than short keywords but if you manage to find the long-tail keywords that work well for you, it could have a positive impact on your search engine optimization efforts and will lead to targeted traffic.

About Joshua Lewinson

Joshua Lewinson is a professional WordPress developer and blogger who has worked on countless websites. He enjoys sharing his expertise with the platform anytime he gets the chance. You can find him online: @Lewinsonjoshua1

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