Three In-Demand Skills for Social Media Marketing

By on December 5, 2017

Social media is one of the biggest things to rock the marketing world. With everyone trying to make a name for themselves on the different social networks, it can be hard to stand out from the crowd. However, there are certain abilities that are essential in setting yourself apart from the amateurs in your field. Here are three in-demand skills every social media rockstar needs. 

1. Graphic Design

It goes without saying that graphic design plays a major role in social media marketing. Most social networks are dominated by visuals, with the most eye-catching images garnering the most likes and shares. If the elements and principles of graphic design are not guiding the way your content is created, you’ll be in for drab, unlikable posts. 

With so many images and videos bombarding people, it will take something truly striking to catch the attention of social media users today. Graphic design also increases brand awareness by implementing the same designs and color schemes in all of your posts throughout different platforms. After seeing your well-made content over and over again, people will begin to recognize who you are and what your brand represents. 

That being said, having solid drawing abilities is a necessity, as well as a mastery over softwares such as Photoshop, InDesign, and Illustrator. Your graphics for content marketing will not be as effective without software like Photoshop and Illustrator. When you have the necessary drawing and computer skills, you’ll be able to make content that’ll intrigue even the most jaded internet user.

2. Staging

Tasteful photographs on social media usually don’t happen by accident. Planning is usually involved beforehand and items and people are specifically staged to take the best photo possible in order to gain as many likes and followers. In order to do this, you need to keep in mind the different image formatting that each social network has. 

Determine what the dimensions are and stage your photo accordingly. If one platform allows only square images, keep important elements centralized and not over to the sides. However, if the image format is rectangular in shape, spread the elements out. Also keep in mind whether or not text will be incorporated in the photo. 

This is an important aspect to nail down before the photo shoot occurs since you can plan where you’ll place the text and adjust your subject’s staging. Speaking of subjects, what you’re taking a photo of and the props you use are some of the most important things of a photograph. 

Subjects must be chosen with intention, and props should be placed to make the scene portrayed more believable. Should wooden or stainless steel railings be installed to make an office shoot look more professional? Should you include animals in an agricultural photo to fit the perception of what a farm looks like? These things should be kept in mind when staging photos for social media.

3. Online Networking

Online networking by far is one of the best skills you can acquire no matter what kind of marketing you do. It’s all about cultivating real, personal relationships. This can only be done by reaching out to people and showing an interest in them — not just yourself and what you want. 

Even if you’re an introvert, networking is completely possible. Once you build that relationship with an industry professional, they will be more likely to help you as a friend than as someone who was asked for help out of the blue. Forming these relationships is much easier thanks to the advent of social media. 

Social media platforms such as Twitter, Facebook, and LinkedIn are a great way to see what’s new with industry professionals and the best ways to contact them. Like and comment on their posts and share them on your own social media account. Just make sure to remove any inappropriate images that might hurt your chances of starting a relationship. 

A regrettable party pic can definitely ruin your chances of forming a contact. Instead, post things related to the industry you’re in to showcase your skills to anyone who takes a look at your account. Also, remember to leave a way for people to contact you so that when the right people come along, they can get a hold of you.  

Making it big with social media marketing can be one of the hardest things you can do. However, if you work on your graphic design, staging design, and online networking skills, you’re sure to be a hit.

About Avery Phillips

Avery Phillips is a unicorn of a human being who loves all things related to people and their entrepreneurial spirits. Comment down below or connect with her on Twitter.

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