Tips for Boosting Your Business’ Online Presence

By on April 17, 2019

 Image Source: Pixabay

No matter what type of business you own or manage, increasing its visibility is a major concern. This is important to remain competitive in the commercial market, where new businesses are cropping up almost every five minutes. When there’s such a strong sense of urgency to getting your brand out there, you don’t want to waste time on futile approaches that won’t give you the returns you expect. These tips can help you pursue more fruitful strategies.

All Social Media Sites Are Not Created Equal 

Social media networking is essential to your business’ visibility, but that doesn’t mean every site is worth your time. As you start building your online brand image, opening an account on every major social media site is recommended, but don’t just post blindly and assume it’s working for you. Pay attention to your analytics, especially in regard to the interactions you’re receiving on each site. The number of likes, comments, and shares you receive will indicate the impact you’re having on each site. Over time, you should be able to identify the sites that are providing you with the lowest level of interactions. Close your accounts on those sites and focus your attention on the remaining sites.

Become a Guest Blogger

While maintaining your own blog is important, you should also reach out to other sites and ask to contribute. By contributing content to blogs that deal with topics related to your business, you can establish yourself as an authority in your field. Additionally, you’ll get your name and links to your own blog out in front of ready-made audiences. This will require promoting that person’s blog on your own site, but this mutual promotion will benefit you both. By sharing links to your posts on other blogs, you’ll also be showing your own followers that you’re a valued authority.

Evaluate Your Website

Yes, you know that maintaining a website is essential for any business, but now, the focus is on the user experience. While a target market analysis will tell you who your customers are, targeting them with marketing strategies will do little good if your site isn’t easy to navigate. Features that you may find exciting and innovative may not be that great for users. Take the time to evaluate your website on a desktop and on a mobile device to ensure those added features are really creating a more efficient user experience. If they’re not, ditch them.

Hold a Selfie Contest

Let your own followers do your marketing for you by offering a selfie contest. There’s little prep work involved and the results can be impressive. Simply ask your followers to take selfies that creatively feature your brand’s products and offer prizes for the most inventive photo creations. By asking contestants to post their selfie and tag your business in the post, you’ll receive free advertising. Additionally, the prizes you give out should consist of your own products and brand merchandise.

Host a Live Event

Live streaming is competing with recorded video as far as making a rise on social media. You can use this to your advantage by hosting a live stream of an event that features your products and provides something of value. You can go for something informative, such as providing a live tutorial that involves the use of your products. If you’d rather go for entertaining, try something that involves pet tricks or fun games for children. In either case, a live event can gain popularity on social media and raise your visibility among viewers. If you provide something really unique and enticing, your live stream may even go viral.

Today, marketing your business is more about connecting with consumers and less about making a hard sell. For that reason, your most successful approaches will involve personalizing service and forging long-lasting relationships. These suggestions can help you begin to do that and, once you make a few meaningful connections, you’ll be surprised by how quickly your positive brand image will develop.

About Kevin Gardner

Kevin Gardner graduated with a BS in Computer Science and an MBA from UCLA. He works as a business consultant for InnovateBTS where he helps companies integrate technology to improve performance. He shares his knowledge and expertise not only with his clients but with his fellow bloggers and readers.
Close

Like what you're reading?

Like us on Twitter, Facebook or Google+ for more!