Tips for Maximizing Event Registrations Using Social Media

By on November 29, 2018

 Image Source: Flickr

Social Media is quite a useful and powerful tool at the disposal of event profs. Event professionals might be fully aware of how social media has an influence on the people. Social media has definitely revolutionized the way people count their experiences at events. It has become more of an integral part of event planning and management.

To boost the event registrations online, event professionals can also increase the sale of event tickets online. Trying out new ideas to sell event tickets and increase registrations is one aspect while social media influence is other.

It has been observed that apt social media marketing pre-event can help in maximizing the event registrations at the event. Event organizers would try out all the strategies to increase the registrations.

Why should you invest in social media?

Corporate events might not give out buzz for the people to attend it. Wanna make your corporate event or a conference stand out? Make use of social media! Social media is a great rescuer for events to maximize the event registrations. Here are a few pointers that’ll help the event professionals:

  1. Plan for promotion – To start maximizing event registration, the best way to start is planning the entire social media campaign very carefully. Firstly proper research should be done pre-event on what social media platform is best for what kind of content to be shared.

For example, Twitter can be a great platform to highlight your hashtag and make it trending while LinkedIn can gain focus on how the event will benefit the attendees in building networks.  With proper planning, event registrations can be maximized.

  1. Content Matters – Content is always a great way to set a benchmark in people’s mind to attend the event. Content can be shaped in any form ranging from text to videos. Video content, webinars, podcasts etc. are the creating a stir among the audience and may pursue them to even register for an event. Content can drive engagement as well as maximize the event registrations.
  1. Create events on social media – Facebook events can gain a lot of attraction for attendees to register for an event. Social media like Facebook allows people to create events. Facebook events are a great way to see the list of people who are definite of attending the event, might be attending and not attending the event.It’s sort of an RSVP list so event organizer can have an idea of how many people are going to attend from social media. Event registrations can be definitely improved using social media.

Note: LinkedIn has just launched a new feature wherein you can create LinkedIn events similar to Facebook Events. It allows the creation of professional events to invite and create new connections. Additionally, LinkedIn also allows managing, promoting the event, enabling filters to search attendees according to their industries and so on. With the launch of the Linkedin event, we can assume a rise in event registrations.

  1. Using Hashtag – Hashtags are an evergreen trend which can be exploited completely at a corporate event. Social media has been molding itself in the trends including posting status, images or videos with hashtags. The hashtag is a popular method of increasing engagement of attendees at an event.

When an attendee/speaker/organizer posts anything on social media regarding the event that they are attending, they can use the hashtag. Use of hashtags definitely grabs the attention of social media enthusiasts leading to maximizing in event registrations.

  1. Advertise – Marketing and advertising always pay Event marketing is a tricky form of marketing highly dependent on the target audience. Best advice in scenarios is to combine the email and social media marketing. Email marketing strategies haven’t grown old yet.

Building effective e-mailers can fetch few registrations in the events. Social media is an opportunity to run paid ads of events, share the event’s information and registration links in groups, and post snippets and stories from the event’s venue.

  1. Early Bird sale and discounts – Sale and discounts are few of the attention-seeking phrases that unquestionably maximized event registrations. Properly planned promotion of early bird tickets and later on discounts on the tickets is a great idea to increase the number of attendees at an event.

Bonus 1: Go live at events with social media live event feature on Twitter, Instagram, and Facebook.

Bonus 2: Leverage the industry influencers and event speakers to gain attraction at the event and hence, increase the event registrations.

So, event tech vendors provide social media marketing of the event as one of their features as well. Social media not only impacts the attendees during the event but also plays a crucial role before and after the event.

About Smith Willas

Smith Willas is a freelance writer, blogger, and digital media journalist. He has a Degree in Supply Chain & Operations Management and Marketing and boasts a wide-ranging background in digital media.
Close

Like what you're reading?

Like us on Twitter, Facebook or Google+ for more!