Top 10 Tips to Improve Your Social Media Visual Strategy

By on January 16, 2020

Heading into the year 2020, you need to be aware of the importance of visual marketing. According to the study on data processing we have, 90% of the information that the human brain processes is visual. Besides humans consider much easier the observable objects rather than texts. As such, it is critical to come up with a visual strategy that you feel best represents your brand Download the sound booster.

Here is a visual strategic plan that you can use to improve your social media presence as we head into a new decade. Think of these as reasons why you must use visual content as part of your marketing strategy.

Consider Visual Aspects of Your Social Media Strategy and Implement Them

Depending on which social media platforms you use, you’ll have to determine what kind of posts get the most attention 스캐터. They are certainly going to be the ones with visual elements, but is there a pattern that emerges when you study them? You should have a marketing and analytics team to help you with your visual content strategy.

Use Consistent Style, but Experiment With Color, Texture, and Fonts

Consider your favorite brands and their visual communication strategy Download Windows 10 Pro. What probably comes to mind is a particular color scheme, and perhaps a readily-identifiable font as well. The overall appearance of a brand should make it stick in your mind. Social media is a great place for you to build brand recognition that is so vital with repeat customers. Marketing strategy visual techniques that differ but are still somewhat repetitive work well for a lot of companies 암산축구.

Optimize Images for Different Social Media Platforms

Just because an image works for one social media platform, that doesn’t mean you can readily transfer it to another and expect it to have the same impact. Know how to format images for different social media, such as Facebook, Instagram, and Pinterest Download Little Fox. The typical visual marketing strategy will use at least a couple of those.

Use Charts and Infographics

People don’t like reading long, boring blocks of text. If you have a point to make about your products or services, dress it up with charts or infographics. Make the information you are attempting to convey as exciting as possible rldea.dll 다운로드. A visual content marketing strategy should be all about trying to wow the customer. For example, such infographics and charts are highly appreciated by users.

Add Animation

Any time that you can add fun animations to your social media posts, do so ms visio 2016 다운로드. Potential customers respond well to animation, provided it is appropriate based on the products or services you’re offering. A visual art marketing strategy that features animation is likely to go viral.

Use Video for Social Media

Using video in social media is the leading trend for branding campaigns for a few last years Download the sound file. You can use video as for storytelling, tutorial on your product or entertainment or other purposes. Try to create well-crafted videos that convey the spirit of your company. Maybe you’re going for a frivolous approach or a serious one. Make sure that you achieve the proper tone. A visual commercial marketing strategy that doesn’t use any video is doomed to fail Download the live annoyance.

Make Visuals Work With Text

You want to add visuals to your text on social media, but you have to make sure that they are working in tandem. If the look and feel of the visuals are incongruous with the message of the text, it’s going to repel potential customers. Marketing strategy organization, visual content, and extensive testing should be regular topics of conversation during your planning sessions 경선식 다운로드.

Make Use of Graphic Design

Graphic design elements are possible on some forms of social media, and you should have a top-notch creative team working on them for you. If you don’t have anyone on staff that knows the ins and outs of any platform you plan on using, then hire someone. You might want to use a freelancer if you don’t have the budget for a permanent position. Visual marketing strategy resources must be allocated carefully.

Embed Branding Into a Visual Strategy

Earlier, we spoke about the power of branding and recognition. Try to fit your company logo into your social media posts. Don’t let a potential customer forget what company you represent, but try to achieve a balance between overt advertising and subtlety. How to create a visual content marketing strategy is something that your whole staff should understand, and it should be their goal if they wish to gain ground within your niche. Make sure your branding specialties are integrated into each of these parts.

Repurpose Other Content Into Visual

If you can get the rights to other content and put a spin on it to make it your own, that’s often a good strategy. That is particularly helpful if the content you are creating is highly topical. Take advantage of trends to show that your company pays attention to current events.

With these strategies in place, you should soon control the market share over your competitors. Where to start your visual content marketing strategy is all going to depend on your position within your niche. Think about whether you are trying to maintain a leading position or whether you’re attempting to catch up to other companies.

Hopefully, now you get the idea of how impactful is a social media visual marketing strategy for improving your ROI and growing your business. Figure out the best working tips from this list for your trough testing and for sure you get the great results of your efforts.

About Slava Vaniukov

Slava Vaniukov, Co-Founder and CEO at Softermii digital agency, has over 9-years of experience in the web and mobile development industry. After getting extensive experience as a Senior Tech Lead and Mentor with the focus on MVP development and UX/UI design, Slava joined forces with like-minded professionals to start their own company. Besides that, he is one of the authors at the Softermii blog and tech blogger featured on a wide range of other web resources.
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