Top 10 Social Media Statistics

By on October 13, 2011

Every now and then it’s good to remind yourself just how fast social media is progressing. It’s become such an important part of marketing, that it has become a fundamental step in any businesses success – on or offline. That’s why today we’re bringing you our top 10 social media statistics. Hot off the press and ready to inspire you to greater heights.

#1: According to Ning via TheNextWeb – It only takes 20 people to bring an online community to a significant level of activity and connectivity.

This stat is still astounding. Considering that most marketers are constantly looking to add numbers to their social sites, is this really all it takes? Yes! Just 20 people chatting and interacting on your social sites, will be enough to help the more passive members of your site to engage with you. Makes you think.

#2: Everyday on Facebook, over 20 million apps are installed. If you’ve been wondering how much your business would benefit from one – here’s your answer.

#3: The average Facebook user spends 15 hours a month on Facebook. That’s 900 minutes, or almost 2 full working days!

#4: Twitter publishes 190 million tweets a day. This is where the conversation is! Perhaps investing more time in Twitter is a good future investment.

#5: There are 181 million blogs on the internet. 34% of these bloggers post opinion pieces about businesses and products. If you’re looking to make a good impression, the right thing to do would be to launch a blog outreach campaign.

#6: 80% of all people that use Twitter, do it from their mobile phone. The mobile industry is growing, and businesses need to get in on that technology now.

#7: HubSpot recently reported that small businesses intend to spend up to 19% of their marketing budgets on social media. This is in contrast to big business, which has only set aside 9% on social media spending. Looks like small businesses are leading the way once again.

#8: Every minute, 3000 new images are uploaded on Flickr. Are you using Flickr as a marketing tool? It could be a highly rewarding untapped traffic source.

#9: There are more than 25 million users on Google+ right now. Unfortunately, activity on the site is steadily declining. We’ll have to wait and see for this one.

#10: According to the NYTimes, users are more likely to buy your products, if you answer their questions on Twitter. Is this the future of your customer service department? Trends say it could be.

Once glance at these stats and it reaffirms our belief in what we’re doing. Are you doing enough on social media to benefit your business in the near future? According to these stats, investment in social media is a sure-thing! Budgets and users continue to expand, with mobile technology emerging as the new way to connect with your customers.

What do you think? Leave your comment below!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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