Top 27 Actionable Content Marketing Tips for the Modern Day Marketer

By on May 7, 2018

One of the most cost-effective and practical forms of marketing is Content Marketing that is entirely circumferenced around the buyer’s persona. Content Marketing costs 62% less than traditional marketing and generates about three times as many leads.

To master the art of Content Marketing, there are a couple of hacks that as a Content Marketer you must undertake. Let’s have a look at the top Content Marketing tips to drive more traffic and engagement.

First and foremost understand the fact that being consistent with producing content is extremely crucial. Having an active blog is a great signal of being active on search engines thus fetching good rankings. In a survey by HubSpot, it was reported that 82% of the marketers who blogged daily reported acquiring at least one consumer via the blog, as compared to 57% who were blogging on monthly basis.

Herein, make sure that your produce quality content and not for promotional purposes. Thus, having insights from Influencer Marketing, indulging in guest blogging to get backlinks gives Google a positive signal from the SEO perspective. Getting involved in guest blogging increases the chance to explore new audience thus helping to increase organic traffic.  

‘If a visual execution requires an explanation, it’s probably not a great piece of content.’ – Ben Plomion, GumGum  

This implies that use of images, infographics, GIFs, podcasts, videos etc. must be crisp and precise to indicate and convey what is visually presented. So, inevitably have any of the aforesaid visual element in your content to keep the reader engaged thus giving your content an appealing look.

Delve into producing a series of content and not just one-off pieces with a view to get repeated traffic along with making it a bait to get readers hooked to your content. Do not forget to have social sharing buttons on your blog. This is an organic way of getting audience share your content on their social networks. Additionally, reshare it on your brand’s Social channels to gain organic audience.

Further to this, you should consider repurposing content to use one piece of content in different formats such as old blog posts, webinars, interview series, PPTs etc., on different channels.

It is highly advocated to lay due emphasis on content syndication especially on higher domain authority websites or authoritative websites to reach fresh set of audience and gain organic traffic. Especially aim at producing longer form of content and not be afraid of it. The theory about the Quartz Curve (depicted below) revolves around the fact that readers either want short form of content that can be consumed quickly or they want to deep dive into the details and spare ample time.

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So, lengthier the qualitative content, more time will be spent in reading it resulting in lesser bounce rate and thus increase in organic traffic.

And this way, your recipe for a successful Content Marketing strategy is ready!

 

About Jasleen Kaur

Jasleen is the Sr. Associate- Content Marketing at Digital Vidya. Besides handling the content writing and marketing activities, she leads Digital Marketing Internship Programme. Qualified as an MBA in HR from AIMA, her deep passion and enthusiasm for writing guided her towards being the Associate Editor in English for her college magazine. Only deep passion and zeal can guide a person towards a professional writing career. Apparently, Jasleen is one of those persons. She is in the content writing and marketing fraternity for over 5 years now. A top-notch individual, she is proficient in writing content for multiple platforms including blogs, articles, books, brochures and social media. She embraces practical knowledge of WordPress CMS. Besides this, she is also highly engaging in Social Media Marketing activities.
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