Top 3 Tools for Reputation Management

By on January 24, 2020


Monitoring what customers say about your online business has many benefits. It allows you to leave a timely response to feedback that helps you to connect with your buyers and build a strong business relationship with them. As an added benefit, it also helps you to improve your products or services in the future. Most important, however, is keeping track of what consumers say about your brand that lets you maintain a healthy reputation on digital channels.

According to an article published on Forbes, reputation management is more than just keeping an eye on your customer reviews. You also need to focus on your business’s online presence and your voice on social media pages. Maintaining a good reputation is imperative in this digital age and here are some of the best tools to keep track of the same:

  1. Social Mention

This tool keeps track of over 80 social networking sites and includes Facebook, Instagram, YouTube, and Twitter. The outcome also exhibits useful information to let you gauge, examine, and develop your brand’s online reputation. These include:

  • Strength: The possibility your business is a topic of discussion on social sites and platforms.
  • Passion: The probability customers or people discussing your business will do it frequently.
  • Reach: The number of different people, who discuss or write about your business and products.
  • Sentiments: The proportion of constructive mentions compared to unconstructive mentions.

Besides, if you want to know more about reputation management, you can get in touch with ORM NYC or similar platforms.

  1. Google Alerts

The search engine giant Google has numerous useful and free tools for businesses and SEO professionals, one of which is Google Alerts. If you happen to be an experienced entrepreneur or marketer, you almost certainly know about its usage and benefits, whether it is for keeping an eye on your brand mentions online or for content production.

All you have to do is enter the name of your company in a similar way just as you enter words in your niche business you would like to receive alerts using this tool. For instance, if you consider brand awareness, you will receive email alerts through Google’s database depending on your likes, be it once a day or once a week.

  1. SentiOne

This tool lets you pay heed to what your buyers or for that matter, others are saying about your business. When it comes to SentiOne, you will have the right to use real-time as well as historical data. It means what customers might have said about your company or products in the past before using this tool.

You can keep an eye on your brand mentions, social accounts, or other search terms or keywords (KWs). You need to avoid information overload, as this tool scours numerous online sources to find your brand mentions. Simply filter the number of search terms you want to monitor.

Moreover, you can filter outcomes into constructive or negative brand mentions, where negative feedback would help you to respond faster to avoid future confusion or crisis.


Use these tools to manage your online reputation and take steps to address customer queries and complaints. It will help you popularize your business and retain buyer trust.

About Sujain Thomas

Sujain Thomas is an experienced blogger who has written articles for several renowned blogs and websites about using social media to to engineer more traffic on business websites.

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