Top 5 Tips on Using Social Media for Writing a Bestseller

By on October 28, 2016

Can you think of a sphere of our lives that has remained intact by the influence of social media? When we need to decide what to buy, we look at Pinterest photos. When we’re looking for a new book to read, we explore Goodreads. When we want to connect with the world, we use Facebook and Twitter. Actors use social media to connect with their audience and create a huge fan base. George Takei, for example, is a Facebook celebrity.

The success of a marketing expert is practically dependent on social media. That’s where the audience is; that’s where they focus their promotional efforts.

When we want to create something, we can use social media as our source of inspiration. Oh, we’re getting onto something: encouraging creativity through social media. That’s exactly what contemporary bestseller writers do.

How Writers Use Social Media

You may be nostalgic about the times when authors enjoyed being left alone with their thoughts, but sooner or later, you’ll face the reality: the work of a modern-day writer is influenced by technology.

A modern author writes about current issues. They have to feel the pulse of the audience and understand what they want to read. It seems like creating a masterpiece has never been easier: you have direct access to your audience, so you can understand what they demand at any time. Still, with all the competition out there, we have to come down to a conclusion: crafting a bestseller is harder than ever.

Where’s social media in this scheme? Let’s see how popular authors have used this medium to get in touch with their audience:

  • Chris Fox, an author of thriller novels, started the project Chris Fox Writes. It’s a blog that features audiobooks, podcasts, and great tips for writers, who are looking for ways to write faster and better. The 21-day novel challenge was particularly interesting. Through YouTube videos and blog articles, Chris was writing a novel in front of the entire world. He successfully completed Destroyer, a science fiction novel, in only 21 day.
  • Monica Leonelle, another proponent of fast-paced writing, uses Twitter to connect with her audience. She encouraged her readers to use the tips described in her book, The 8 Minute Writing Habit, and share their experience through the hashtag #8minutewritinghabit.

These are only two of the many successful examples of writers using social media. Now, the question is: how can you use social media to write a bestseller? How do you get inspired by it? Hold on; we have some tips that will change the way you approach writing.

5 Tips on Using Social Media to Write a BestSeller

  1. Analyze Goodreads. Seriously!

Explore the best books in your niche and see what the audience thinks about it. What flaws do the readers find? What excites them the most? Here is what a reader wrote about The Sleepwalker’s Guide to Dancing on Goodreads: “I gave up after 100 pages or so. The story intrigued me, but I disliked the writing style.” Hmm… what did she dislike about the style? Can you check the book to see if it’s boring, wordy, or overly ambitious? You can do that, or you can comment on this reader’s review.

Fit into the community! Write reviews, ask for recommendations, and comment on people’s comments. That’s how you’ll catch their vibe.

  1. Challenge the audience

Start a writing or reading challenge, and promote it with Twitter and Instagram hashtags. Write blog posts to show your own progress on the challenge. This will help you form a community of followers, who will be glad to buy your book when it becomes available. With a bigger community, you’ll have greater chances for your book to become a bestseller.

  1. Don’t tell; show!

Open your Facebook feed and scroll down for a moment. What do you notice? Visual content! Images, videos, gifs, and infographics all over the place. Textual status updates often go unnoticed.

When you communicate with your audience through social media, you have to grab their eye. Have you seen the beautiful Harry Potter infographics that fans adore? Use or Piktochart to create something similar. Your readers will share it, and many other social media users will notice it. If the infographic intrigues them, they will buy your book. That’s what we call smart marketing.

  1. Hire a social media manager

Social media is a lot of work. Do you think Paulo Coelho spends a lot of time to create those visual quotes and get in touch with his readers through his blog? He probably has a whole team that takes care of that stuff; that’s why he is so present. Over 28 million people like his Facebook page. Salman Rushdie, on the other hand, gives out the impression that he’s the one writing the witty tweets. That’s why we don’t see him that often.

The key to success is somewhere in the middle – you need a social media manager to take care of the daily posts and give you reports, but you also need to make your own efforts and share your unique voice with the audience.

You need a blog, too. That’s where you’ll post all those infographics, along with high-quality content that will bring your work closer to the audience. Since you don’t have time for blog post writing and promotion, you can hire a writer from Australian Writings or a similar site. The professional writer will know what the online audience wants to see. Through this collaboration, you’ll develop successful blog and social media profiles that will engage your audience.

  1. Go live!

The Facebook Live feature is still new and not everyone knows how to use it. Now is the perfect time to shine! There are not many live videos in a user’s feed, so yours will definitely get noticed. Remember: it takes an effort for someone to watch your whole video, so make sure your script is witty and engaging, and you keep things very natural.

You can go live to answer the questions of your audience. Make sure to announce the live session few days ahead, so your followers will be ready for it. They will post their comments, you’ll read them, and you’ll share your opinions. You still need a script for this type of live video, so you’ll have what to talk about while waiting for the questions. There’s nothing worse than going live only to leave a viewer seeing you waiting… and waiting… and looking at your phone. Talk about your book, politics, music, or any other topic your audience may be interested in. The questions will come.

All books your write are your own masterpieces. However, you never know if the audience will perceive them that way. Social media is a tool that helps you analyze the interests of your readers, as well as the things they like and dislike in the books they read. Once you write your masterpiece, you can turn it into a bestseller through wise promotion via social media. Hopefully, the tips above will help you achieve that.


About Jessica Freeman

Jessica Freeman is a professional journalist and a devoted freelance content writer from Australia. She enjoys writing about education, social media, and academic innovations. She considers content writing to be her passion.You can follow her on Twitter @JessFreeman30

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