Top 5 Tricks to Increase Your Click Through Rates in LinkedIn

By on February 8, 2018

 

Image courtesy of BeBusinessed

Ask any budding techie about the best social media websites to post to, and you will get the answer, LinkedIn. This is truer in cases of data pertaining to office or work schedules. Many people share their content on LinkedIn. However, the engagement rates on social media websites like Facebook are higher. You can increase your click through rates (CTRs) in LinkedIn as well by following some simple strategies. Let us look at 5 simple tricks that can help boost your CTRs in LinkedIn.

1.    Post photos

Pictures can say it better than words. This is an old theory, but still holds true today. Posting a nice photograph can increase your CTR tremendously. You will have people liking and commenting on the photo. The same people might have ignored many of your posts in the past. Photos can do a great job conveying a completely different message altogether.

Experience shows that posting a simple photograph of your office along with your profile can increase viewership by a tremendous amount. A photograph is the best way to share a link as compared to the standard images everyone uses. People using such tactics for the first time have reported an average of 300 to 500 views per post. That is a good engagement rate for someone who had literally nothing to show until recently.

LinkedIn is a professional website in many ways. Hence, you should be very careful while posting your photographs. Many people try to post obscene photographs just to increase the click-through rate. Sharing a picture relevant to your job or qualifications can convey a lot about you. This can increase the engagement levels a great deal. More people will start sharing your posts thereby enhancing your presence on LinkedIn.

Image courtesy of SeerInteractive

2.    Asking questions can initiate a flood of CTRs

One of the time-tested methods of improving user engagement is to ask questions. The more pertinent the questions, the higher are the engagement rate. When you ask questions, you break the ice. This opens up a dialogue with the customers, thus paving the way for a healthy interaction.

Secondly, it is also important to respond to people’s questions on LinkedIn. Engaging in an active conversation is one of the best ways to increase CTRs. Asking questions is beneficial to your rankings because people feel that you are genuinely interested in them. This can awaken an interest in others to respond to your questions and thus set up a chain reaction of sorts. This is one of the best ways to increase your CTRs in LinkedIn.

3.    Pay attention to those you are connecting with

LinkedIn is a quality social media website. Hence, you should focus on the quality of your contacts rather than the quantity. It should not matter if you had 20 contacts instead of say 200. You should be able to give proper attention to each of the contacts you are connecting with.

Many people make the mistake of accepting contact requests from any person, irrespective of whether they know them or not. This can result in a lot of junk or spam mail finding its way into the inbox. Connecting with such people does no good. You will not be able to push your products and services through to the right people. The sheer volume of unnecessary people you have in your contacts can be detrimental to your interests.

Connecting with the people who matter will go a long way in improving the engagement rate. They are the people who will read your posts and connect to you. LinkedIn is the main social media website to post job requirements. In the long run, having the right pool of people will benefit them as well as you.  Therefore, paying attention to those you connect with on LinkedIn will increase your CTRs tremendously.

4.    The timing of your posts is very important

The principal objective behind posting on social media websites like LinkedIn is to have healthy user engagement. Hence, it becomes very important to be aware of the timing for when people access LinkedIn.  Posting at the wrong time will not get the message anywhere.

Studies have shown that the best time to post on LinkedIn is around 9 to 10 am EST. This is because people love to start the day by glancing at important social media posts. LinkedIn has the distinction of being a serious and responsible social media interaction channel. Accordingly, you find people browsing LinkedIn in the mornings and other social media websites like Facebook in the afternoon just after lunchtime. Never post anything during weekends or holidays because you can be sure no one is going to watch them.

5.    Post in the right LinkedIn groups

Every social media website has their individual groups where people having similar interests, likes, and dislikes converge and come into contact with each other. Posting your content in the right LinkedIn group is important.

Targeting the wrong group is not going to bring worthwhile results. People form LinkedIn groups from interests and inclinations. Posting your content to the right niche will naturally attract more engagement, and more people will react to your posts in a positive manner.

You will be able to solicit a better response when you post in targeted LinkedIn groups. Statistics show that your CTRs can improve by over 30% when you post your content in the targeted LinkedIn groups. This can bring in additional volume, thereby increasing the chances of your website ranking high on the Search engine results pages (SERPs), and isn’t that what we’re after?

Image courtesy of RESAAS

Inference:

Social media is a great tool for effective marketing of products and services. The increasing use of social media has made every business worth its salt to use this channel of advertising effectively. LinkedIn is one of the most professional of social media websites. Use the tactics listed above to increase your CTRs. They can help you attain a high rank on the SERPs.

About Shishir Kathurwar

Shishir is a former startup entrepreneur currently working on kickstarting inbound marketing for a Silicon Valley startup. He has cracked the code of generating 750K monthly traffic in 10 months by using creative content.
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