Top 7 Trending SEO Tips to Rank Your Website Higher in 2019

By on February 18, 2019

 Image Source: NOGRAN s.r.o.

Search engines want to maintain a stellar reputation all year round, and they care a lot about making quality recommendations when selecting what sites will appear on their Search Engine Result Pages (SERPs). Getting your website to appear prominently will depend on certain practices known as Search Engine Optimization (SEO). 2019 is gearing up to be a big year of advances in the digital marketing field, as search engines continue to evolve.

The social media scenario is changing at a fast pace and vital for keeping up with the latest trends to make sure that your strategy is still successful. It’s high time you start planning your social media marketing strategy for 2019. Here are the key SEO trends to follow for another successful year of social media marketing for your business and to ensure your website’s ranking helps your target audience to find you.

  • Voice Search Domination 

It’s a well known phenomenon that the bigger mobile Internet grows, the more we are removed from good old orthodox typing. The future is all about teaching computers to understand our speech. And yes, the path to this bright future lies through voice search SEO.

It is estimated that by 2020, little more half of all online traffic will be coming from spoken queries. It’s hard to imagine what kind of futuristic technology will eventually replace voice search. Can you? 

  • Video Optimization 

Apart from voice search, video optimization is one of the raging SEO trends that’s taking over the Internet. They are on the verge of becoming an increasingly popular information medium, which makes them a rich source of customer traffic if you used cleverly.

Your videos need to be excellent in order to rank on YouTube (any other quality standard is unacceptable there), they won’t be able to gain the top spot without being optimized for carefully picked-up keywords.

A recent 2020 prediction says that videos will become a magnet for 75% of all Internet traffic. Get wise, get with the times or get crushed by the competition! 

  • Artificial Intelligence 

Only people living under the rocks would not know that AI technology has massive potential today. It’s no wonder that businesses are actively looking for ways to integrate AI in their work. It’s only a matter of time, but when a search engine, particularly Google figures out how to make it work, it will inevitably affect SEO.

As an example of how artificial intelligence could be integrated into Google’s ranking algorithm, it can be used to sniff out websites practicing black-hat SEO. 

  • Mobile-first Indexing 

In a nutshell, mobile-first indexing says that Google uses the mobile version of the website pages for indexing and ranking. In a recent, Google has started the process of migrating sites to mobile-first index.

Remember that a mobile-first index does not mean “mobile-only.” It is quite a possibility that there’s still a single index with both mobile and desktop versions. The whole “mobile-first” buzz means that Google will be using the mobile versions for ranking once the site is migrated.

So now with your mobile version being the primary one for ranking, there’s no excuse to postpone/delay with mobile-friendliness. 

  • Influencer Marketing 

Isn’t it great to have someone important vouch for you? And in business, where there’s so much competition, you would definitely want to know what tricks do companies use to get an advantage? The list is too long, but one of the most trending ones is to involve an influencer in your marketing campaign.

To do that, the first thing you need to do is to connect with an influencer. Fortunately, pretty much all of them use social media today, so it’s easy to find a way to get their approval of what your work. A small tip here – 99% of all influencers spend their time on Instagram, so there’s your easiest chance to connect with a few. 

  • Page Speed 

It’s all about delivering the best UX and delivering it fast. The loading time of desktop page has been a ranking factor for a while.

Initially, using the Page-Speed Insights, a site was evaluated just on the basis of technical parameters. Now, however the trend has changed and for both desktop and mobile, it’s graded according to two separate metrics: Optimization and, a new one, Speed.

The question here is how Speed Score is generated. The data for the metric is taken from the real users’ performance database. It inspects how your site loads for each visitor. It’s quite hard to measure how fast each visitor’s device loads your site. Apparently, the metric is impossible to get through local tests.

And as for Optimization score, one can totally control it by rectifying all the issues preventing your site from loading fast. 

  • Quality Content Development 

It is a well-known fact that content is king, and high-quality content opens the path to high Google rankings. But what kind of content actually counts as ‘high-quality”? What exactly does it mean?

It’s not very difficult once you remember who the content is meant for: users. When they search on the internet, they hope to find something that will satisfy their needs completely. When you take the users’ search intent into account, you can easily prepare a piece of content that exactly fulfills the requirements. Bottom line being that the Internet will be dominated by people who are the best at getting into their audience’s mindset.

2018 has been a great year for social networks and it will probably affect the future immensely, more than what we can predict now. Steps have been taken to improve trust, transparency, authentic engagement and genuine followers, and it’s better to start applying them to your social media strategy now to stay ahead of the stream instead of holding on to the old tricks that might not even work anymore.

Advice of the hour – find the channels that work better for you, spend more time and money(if necessary) on them and always listen to your audience. The audience can offer valuable insights on what you need to improve on your social tactics. So hang on and sit tight! There is still a long way to go but it’s important to pay attention to the latest trends.

About Shadab Khan

Shadab is a writer for Afrolingo, a professional South African translation and localization company. In a very short time, AfroLingo has developed a reputation as a reliable and expert provider of interpretation and translation services in South Africa. AfroLingo works with thousands of direct clients and over 100 MLV (multi-language vendors) providing contracted interpretation services.
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