Top Content Marketing Trends to Shine in 2018

By on April 17, 2018

You might have heard the phrase, “content is king”. Utilization of content marketing is just a way to set yourself apart from your competitors. It has now become the high priority for any modern brand. Behind every popular and great brand is a wealth of relevant and valuable content that connects with the company’s audience across the world. Content marketing is the most important element for any successful digital marketing campaigns. It has transformed the way a specific business interacts with the customers.

Most of the enterprises are still working through the creation of a true, valuable, and living content marketing strategy for their organizations. Social media campaigns, Influencer engagement, content creation, and digital these have been the foundations of content marketing. Content marketing has developed faster than anticipated because of sheer likability, affinity, and popularity of different content formats.

Furthermore, the arrival of AI, big data, and the mixture of virtual and augmented reality will shape the structure of content drastically. It can provide long-term benefits for any business. The experience gained by marketers through content marketing made them more effective. The marketers also need to stay tuned with the ever-changing landscape of content marketing in order to maintain the growth.

Being able to expect trends and updates, can help you adjust or improve your strategy and get ahead of the wave. Here are some rising content marketing trends in 2018 to shape your marketing strategy:

  1. More videos/live videos

Video content was probably the most important content marketing trend in last few years. This format is one of the best ways to interact with an audience. The trend of using more videos is not slowing down. According to a survey, the marketers will add YouTube and Facebook to their video content distribution channels this year. Modern technologies have made live videos easier and accessible. The brands can now to their audiences that what they do and how they do. However, honest and clear video communication is to connect with an audience. This the important content marketing trend that will shine in 2018.

  1. Focus on original and personalized content

Publishers will focus on original and personalized content to stay relevant and increase viewership. This trend is so strong as this will create a huge impact on content marketing in 2018. Establishing original content is just like owning intellectual property that can be used, as well as it generates leads by selling the company’s products or services. With so much content available easily, it is more important for marketers to reach their audience on a more personalized level to build a good relationship with potential customers. Also, interactive content like contests, quizzes, surveys, and online calculators will play a bigger role in content marketing in the coming years. 

  1. Content with artificial intelligence

More than 100 marketing tools are already AI-enhanced. It is expected that nearly all will have AI capabilities in 2018. That simply means you will be working with artificial intelligence in your content marketing campaigns. AI can be a source of creativity in content marketing. It saves your time on manual work so you can focus on more creative endeavors. Auto-tagging and image recognition are the great example in the digital world.

  1. Personalization will be more important

With machine learning personalization, the marketing experience is going to become bigger than ever. Marketers are now more focused to match up as their audience is used to personalized content. Google and Netflix have already proven the value of personalizing the user experience. Brands can track a customer journey through sales process using precision analytics. The more it becomes common, the more marketers will be able to engage with users at the right point with a perfect tone.

  1. Content will become more graphical

Nowadays visual content is becoming increasingly popular. It has spawned dedicated platforms such as Instagram, Pinterest, and Snapchat. There is a game changer MVP in the form of virtual and augmented reality. VR/AR is not new, experts are predicting $150 billion in revenue between 2018 & 2020. The popularity of Google glass, 3D home entertainment systems seems to support this opinion. So, more graphical content will be in demand in upcoming years.

  1. Content strategy is important

Despite multiple research showing that the companies who develop a proper content marketing strategies are likelier to achieve success. But, nowadays very few companies actually have a documented content marketing strategy. A perfect content starts with examining organizational needs. A content audit is helpful to identify what assets you can repurpose and what needs to go. To figure how you differentiate yourself from the competition, it is necessary to understand your audience personas.

Most importantly, you need a perfect plan for getting that content to people through the right channels at the right time. That plan should contain a good framework for approval workflows, governance and comprehensive brand and style guides.

Conclusion

The continued rise of new digital technologies will dominate the growing content marketing trends in 2018. Keeping an eye on above-mentioned rising trends, regularly revising your content marketing strategy is necessary to achieve success and give you an edge over your competitors.

 

About Jacob Colleen

Jacob Colleen works with dedicated Content marketing team at Webby Central. His skills and knowledge in content marketing and digital marketing services are appreciated and trusted by many leading businesses.
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