Top Social Media Stories in October

By on October 19, 2011

Just in case you’ve missed it, we’re going to give you an update on all the best stories about social media, to hit the net in October. This may become a regular feature, so feel free to add in any suggestions or requests below in the comment section. We want to help you stay focused on the most important social news.

Farewell To Steve Jobs

Perhaps the most shocking news to hit the virtual stands this October, was the untimely death of Apple icon, Steve Jobs. Known best as an innovator, inventor and ardent futurist – Jobs died at the age of 56, from cancer related treatment. The outpouring of sympathy and tributes online were global, and just recently he was dubbed as the ‘Princess Diana of the Internet.’

Steve was the man responsible for the creation of the iPod, the iPad and the iPhone, not to mention the graphical user interface. He was also the reason the hit movie ‘Toy Story’ was filmed. All we can say here at SMMU is thank you Steve. The loss of such a visionary is a deep wound for the tech world.

Marketing Directors Struggle With Data

In another big story this month, data was released about the way marketing directors, officers and department heads feel about social media. It turns out, many of them are overwhelmed by the constant barrage of information coming at them from sites like Twitter and Facebook. Quote of the day – “The perfect solution is to serve each customer individually. The problem? There are 7 billion of them.”

This story links up with the ever increasing power that customers have over our businesses. It will be interesting to see how customer service departments handle this influx in the future. Perhaps we need an inventor like Steve Jobs to come up with a way for departments to process such high volumes of information, and then respond to each accurately.

Mashable Gains Clout, and Social Change

Early this October a story broke about Pete Cashmore and his meteoric rise to power with his social news site, Mashable. It detailed how important sites like Mashable are in steering the online conversation towards social good, and positive social change, both on and offline. In light of many instances over the past few months, of social media playing a role in violence – this is clearly a step in the right direction.

The question remains – will the Pete Cashmore’s of the social media world, replace the old media giants like Rupert Murdoch? The circulation and availability of information is where all social power lies. We could be ushering in a new digital age of online news syndication that destroys print media. At the front? Pete Cashmore.

Those are the top stories of this month, but the month isn’t over. We’ll try and keep you updated on interesting bits of news as it happens, over the next few months. Stay tuned, bookmark this page, subscribe to our RSS feed. You won’t want to miss it!

Heard of a news story that isn’t here? Leave a comment below and we’ll investigate.

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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