Top Tips for Effective Social Media Marketing for Franchises

By on December 7, 2018

Startups inevitably face a fierce market paired with a complete lack of brand recognition and awareness, which is the primary hurdle a business needs to overcome in order to even begin its journey to success. On the other hand, working as a franchise owner means that you don’t truly start with a clean slate when it comes to branding. Franchises offer a slew of business benefits, one of them being instant brand recognition, no matter if you work with smaller businesses or individual customers.

However, the fact that your franchise comes with a reputable brand name doesn’t mean that you will not need a powerful marketing plan to build your own image. That said, social media is by far the best way to get your brand in front of the right audience in this digital age. Let’s take a look at a few franchise-friendly tips for mastering your social media strategy!

Utilize the given support

In addition to brand awareness and recognition, which are an enormous plus for a franchise owner, you also receive full support and guidance from the core team of the brand in question. It’s in their best interest to give you the right tools and knowledge so that you will be able to convey their brand values properly. Frequent training sessions, workshops, and expert advice will often be available to new franchise owners as a part of your education process – use them to learn the ropes.

The franchise you own will most likely succeed thanks to existing marketing tactics that have already been tried and tested by the company. They will point you to their existing target audience, the best channels of communication their customers prefer, and existing social strategies that you can utilize to your advantage. After all, other successful franchises are your best source of optimal social media methods to implement!

Showcase your success

On a slightly different note, you still need to make sure that your franchise stands out not just from competition, but from other branches as well, and social media is the perfect outlet for that. Showcase how well your franchise collaborates with and provides services to various types of small business in your community. Such social media posts that emphasize your partnerships and brands which you helped build with your services can help establish your unique reputation as a trustworthy business. That, in turn, will attract more small businesses to come to your door, after they see your success with others like them.

Other than that, such success stories help humanize your franchise, offer an emotional basis so that your future customers can relate more easily, and they are an excellent way to kick-start a conversation on social media. When others see your role in boosting the local economy through your support of growing small businesses, you will quickly help your particular franchise truly stand out.

Empower more engagement

There is no better way to engage with your target audience than through social channels, and we have already established that no matter the business, more engagement means better conversions and more loyalty in the future. Leverage the content you post on the website and use your social media profiles to disperse this content to spark conversations. This is your chance to position your brand as a valid authority on the market, an expert who deserves the trust of the audience.

Social media content is perfect for boosting the credibility of your branch, and you can use your channels to offer a wide range of content types, from image and video-rich tutorials, all the way to fun contests and user-generated posts.

Improve your customer service

Franchises, much like startups, use social media as a way to communicate with their customers directly, through comments, tags, as well as private messages. If we know that around 90% of customers reach out directly to brands via social media, then we can safely assume that it’s vital for you to be responsive and helpful from the moment you open your franchise. You will already be familiar with the most common issues and questions a customer can have, so you should be prepared to answer their queries.

Social media reviews are the key piece of the puzzle for building a positive reputation for your franchise. If you keep up with customer support communication etiquette, chances are your brand will get a positive review on social media. This form of feedback is also an invaluable source of information on where your franchise can improve.

Listen and learn

Monitoring your social campaigns, your competitors’ success, and social mentions is vital for ensuring that your brand is on the right track to succeed. For starters, by analyzing how well each post is received, you can tailor your future posting methods to meet your customers’ needs. Perhaps there’s a more appropriate timing for certain post types, while your audience may react better to images rather than text only, or vice versa.

As for your competition as well as brand mentions of the overarching brand, you can see the context in which your competitors and your own brand appear. Based on that data, you can tweak your strategy and make sure to introduce novelty and keep your customers happy.

In general, opening a franchise is a wonderful challenge that can turn out to be a very successful business feat in the current climate. However, you will always need to stay up to date with the latest social media trends and preferences so that you can utilize your franchise name and reputation to truly reap the rewards and boost customer loyalty.

 

About Keith Coppersmith

Keith is a business consultant with experience in numerous small businesses and startups. He is a regular contributor at Bizzmarkblog.com, he enjoys sharing advice on both traditional and digital marketing.
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