Top 15 Business Niches That Benefit From Social Marketing

By on April 30, 2012

Some businesses are more social than others, and as a result – they benefit a lot more from social marketing too. Today, I’m going to list the top 15 business niches that thrive with hard hitting social campaigns that work. Is your niche listed here? If it is, time for action!

#1: Technology Companies

Tech companies use social marketing to push their programs or app pages into the limelight.

#2: Information Marketer

Information marketers sell digital products online, and use social media to do it.

#3: Restaurants

Distributing coupons and deals in local areas is what makes social a hit for restaurants.

#4: Social Media Companies

Teaching others about using social media to make money is still a very hot (and exclusive) niche. You are what you preach!

#5: Wedding Planners

Sites like Pinterest, Flicker and Youtube make wedding planners extremely popular online.

#6: Boutique Clothing Shops

If you create strange clothing, you can bet there’s an underground market for it online – this niche uses social to make their
clothing go viral.

#7: Fitness Centres / Gyms

With Facebook, Twitter, QR codes and Pinterest, gyms are loving how social improves their member loyalty, and gets them new sign ups.

#8: Photography Studios

Another winner because of sites like Pinterest, Youtube and Facebook – everyone loves scrolling through great images.

#9: Computer Hardware

PC parts are a flooded market, unless you’re an online computer hardware business, in which case business with social is always booming.

#10: Hotels and Guesthouses

Occasions are what people live for, which is what makes hotels and guesthouse stays so great with social. People love to stay connected.

#11: Gift Shop (flowers, chocolate, curios)

Low priced flowers and chocolates presented in a creative, thoughtful manner will always win big with social marketing. Each holiday is another buying day.

#12: Gaming Cafe

Staying connected means more too gaming communities than most others, which is why cafes have the upper hand on social. Everyone loves a shared viral game battle.

#13: Car Rental Companies

Social helps certain car rental companies differentiate themselves from the rest – with massive monetary success.

#14: Pet Shop

One of the most addictive image sets online is ‘cute pets.’ When you own a pet shop you can leverage images to increase your overall sales.

#15: Spas and Beauty Parlors

Spas and beauty parlors love to give free gifts, coupons and discounts away on their social pages, and it works like a charm. Business for these companies has never been better.

Is your business in the top 15 list? If it is, then you have no excuse at all. Stats, case studies and more have proven that these are the niches to watch. Social marketing can work incredibly well for any one of these great niche ideas. If you’ve been thinking about opening a business, perhaps a niche on this list will help?

What one thing do you think all of these businesses have in common? What makes them all so socially-orientated? I’d like to hear about it from you!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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