Traffic Generation Secrets From Top Social Media Accounts Of The World

By on December 4, 2018

 Image Source: Pixabay

Multiple comments, thousands of likes and even millions of followers, there are some top notch social media accounts which might be performing it effortlessly. Do you think there is a secret to this current success? Or is it just being in right place at correct time? Well, the truth is a bit of mix of both. Now, the main thing is that you cannot turn back the clock and dominate Facebook in infancy. But, there are some time when you might get the chance to borrow secrets from some of the top social media accounts of the world to just grow audience belt and get some more eyeballs.

Understanding the value of Instagram marketing:

It is not hard to state that Instagram is a hard nut to crack, but it can also be quite lucrative in nature. With more than 800 million users, it is one of the biggest social networks in terms of overall reach. As it is quite visual in nature, it is perfect for your brand build-up. Even from a user perspective, people love to spend more time on Instagram, for which you need more Instagram followers for a change. So, it is time to check some of the top social media accounts using Instagram for building up the following.

Mastery of content curation from 9Gag:

Just in paper, content curation might seem to be the easiest thing to do on Earth. All you have to do is just select bunch of videos or images and then publish those through best social media management tool. However, it often turns out that curating right content is hard and requires not just knowing audience but business too.

  • That’s when 9Gag came into action. It has more than 42 million followers and it is competing in touch niche through viral contents. Without just curating the funniest memes and even images, this source focuses on curating visuals, which can align with targeted audience.
  • It can often avoid some of the obscure references and other niche jokes. The contents curated over here are designed to just appeal to multiple people without antagonizing anyone.
  • On the other hand, this source also shares content regularly. It is known that this section shares 10 to 12 images at the least and on daily basis, spread throughout day. It can further share around 2 to 3 video posts.
  • So, it is mandatory for you to take time in understanding audience and content kind you like. Curate just the content which appeals to targeted audiences directly and can be shared easily.

Long captions and striking imagery from National Geographic:

With the help of youthful audience from Instagram and its visual focus, you might have to think out of the box to stand out. For that, you have to be loud and belligerent. But, you have National Geographic, which proves it the other way round.

  • Throughout the current history, National Geographic is known for dramatic use of the photography while just reporting on the subjects, from geography to wildlife, culture and history. The photography based content makes it suited for Instagram.
  • It is stated to be one successful Instagram account with more than 80 million followers. As per one source, it helps in gaining 20k daily followers on an average.
  • Even though these numbers are massive, what is even more interesting is how NatGeo sources the content used. Instead of that single social media marketer, the Instagram account of NatGeo is run by more than 110 photographers and freelancers, who have the password to the account.
  • It means they have the liberty to share some pictures from assignments and take followers on that guided unique journey. There is a specific pattern which NatGeo follows. It comes with stunning images for capturing attention immediately.
  • On the other hand, they are going to present sentence long description of image. They will further consider paragraph long description of subject of the image, with its history, historical, geographical or environmental significance.
  • It is true to state that long content can actually work only if you can complement that with heavy imagery. Sourcing content from various sources or authors can help in developing sense of authenticity of updates.

Now for the Twitter marketing:

Despite some of the recent bumps, Twitter happens to remain as one of the major social networking sites with more than 330 million users on a monthly scale. Just to drive through the traffic, all you will need is to create some valuable content, post at a consistent rate and then engage with followers for building relationships. You can take a quick look at the Twitter’s successful accounts to check their working points.

Smart usage of images with frequent updates from UberFacts:

UberFacts is known to offer followers with some random facts. It started as Twitter handle by 19 year old. Right now, it has a mobile app and a website! Not to forget, this account has its own 13.5 million followers.

  • There is a similar pattern followed in these tweets. There will be a fact posted as image or infographic.
  • Then, there will be the UberFacts logo on it. Other than that, there will be plain text making statement about the noted fact.
  • Even before Twitter started showcasing images inline, this source limited itself to plain tweets. But since images are around 34% more like to get re-tweeted, the UberFacts updates will have attached image now.

Subtle branding with user engagement from Coca-Cola:

Thanks to journalists’ popularity, Twitter is now positioned as go-to source for all the trending topics and current events. Coca-Cola knows how to take advantage of this situation by tailoring content for matching events. As Coke already has immense library of content, it is quite easier for the brand to jump into trending event and present relevant content with clever hash tag uses.

If you actually want your Instagram or Twitter account to grow like these top notch social media accounts, then you must try to follow these points as soon as you can get hands on it.

About Vinod Jethwani

Vinod Jethwani is the CEO and Founder of Walnut Solutions and he helps web based companies with his SEO strategies to grow their revenue. He started his career in 2007 as a software developer with an Indian based MNC and later in 2011 became an entrepreneur. Follow him on Twitter or through his blog.
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