Transition from Keyword Placement to More Advanced SEO Practices

By on December 4, 2019

If you want to go over and above the keyword usage and placement and ensure a better SEO then you will need to know about and follow better SEO practices. Most businesses now focus on advanced SEO techniques that will enable them to quickly reach more people through higher ranks in the Search Engine Result Pages.

One best practice is on-page SEO. This is the most unique optimization practice that will enable you to rank among the top five names on the first page of Google search results.

However, this is not an easy task because you will need to know the exact steps to follow to ensure better ion-page optimization. Here are a few steps that you should follow for better SEO results. These steps will also help you to achieve a complete transition from keyword placements to more advanced SEO practices.

About topic targeting

Topic targeting is one practice that is widely followed by most marketers, SEO Company in New York and others. This is actually the process in which:

  • You will find it easy to incorporate your concepts into your content.
  • It will also help you to calculate the semantic relationships even if you do not have the real and precise means to do so.
  • You will come to know a lot about the entity occurrences through this process.

All you need to focus on is topic targeting while you craft search engine optimized content.

The steps to follow

There are a few simple steps to follow in order to ensure that you are on the right path. These are:

Keywords:

You will need to do thorough keyword research so that eventually it forms the foundation of your content. In the modern days of SEO, individual keywords themselves are not good enough to form the base of your content, though everything still starts with a good keyword research. To ensure that you use the right keywords to make your content more meaningful and SEO worthy, you will need to know a few things, such as:

  • The precise terms that you are targeting.
  • The comparative competition around those specific keywords you have targeted.
  • The popularity of your chosen terms.

Ultimately this will help you to establish a connection with your content and your chosen keywords that people typically speak of and type in the search box. This is your ultimate goal.

Topics and themes:

Since your ultimate goal is to connect your keywords with the content that you want to create, you will also need to do research on your topics and themes. This will help you to relate your topic and theme with the keywords. In order to make your research accurate and more productive, you should:

  • Restrict your research to single keywords.
  • Explore your keyword themes.
  • Scrutinize the secondary keywords that are related to each of the primary keywords.

Apart from that you must also research and try to find out the particular words people often use when they talk about your topic and try to describe it. You will also be better off if you research the properties and relevance of your subject to the topic and theme.

  • Make sure that when you are done with your research you use all those supporting keyword phrases as the cast members. This will help you to build a content that will move around your central theme.
  • When you are working on creating the best structure for your content around the topics and themes, you must also make sure that include everything in the content that will answer to the queries of the people as well as the search engine algorithms in the best possible way.

All this will ensure that you gain a higher rank just as you deserve and at the same time offer the people a far better user experience compared to your closest competition.

Language and variation:

When you write your content, make sure that you use the most natural and lucid language that will be easy for the readers to understand what you are trying to say to them. You must also use proper variations in it as well.

While conducting your keyword research, make sure that during the process you also identify the other common ways the searchers may refer to your topic.

  • This will be extremely helpful for you to add these in your content as and when you feel it is appropriate.
  • This is also helpful because semantic keyword research is often not valuable to this process.

With a clear language used, better placed and selective keywords included there is nothing more you can probably do to get a better SEO result.

Placement of important content:

Just as it is important to choose the right keyword for your topic and place it at the right places all through your content and other places of your webpage, it is also very important to choose the most important content right at the outset and place it at the most significant positions.

This will not only grab the attention of the reader but will also meet with the requirement of the search engine algorithm is the best possible way. It will believe that your content is highly valuable to the users and can easily solve any of their issues in quick time with absolute accuracy.

During such placements, you will simply have to make sure that:

  • You avoid placing this important content in the sidebars or footer.
  • You do not try to fool the search engine algorithm with JavaScript tricks or decorative CSS.

Ideally, your most important content should be located at those places only from where it is highly visible and most easily accessible to the readers.

These easy yet important SEO practices will ensure that you end up with a high rank in the SERPs.

About Sujain Thomas

Sujain Thomas is an experienced blogger who has written articles for several renowned blogs and websites about using social media to to engineer more traffic on business websites.
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