Unboxing the Secrets of Viral Content

By on August 1, 2014

Have you ever wondered why some articles retain audience impact even after months of being published?

Do you often wonder why most of the time the popularity of the content you published wanes easily?

Great content is key to social media marketing success. Crafting share-worthy content is good, but content with the potential to go viral definitely brings enormous advantages for your business.

There is a thin line between good content and content that your audience will love reading again and again. Let’s take a look at a few secrets to viral content.

Secret #1: Offer Practical and Useful Information for Your Readers

Social media users  pay attention to the things that touch their curiosity. To be able to come up with useful content for your readers, it is important to first know your audience very well. Their interests will give you insight into how they think. Focus on a topic that they are interested in, and it will be a lot easier to reach out to them, and capture and retain their interest.

Aside from being able to reach out to your readers, the useful information you share with your audience can also present the opportunity for your content to go viral by being able to connect with like-minded individuals. People who read your content also have their own set of followers and if they find your content share-worthy, there is a huge chance that your content will be disseminated and become widespread.

Secret #2: Present Fresh Ideas

Assess your content to see if you are offering something new or if you are just recreating something that your audience has already seen countless times before. The worldwide web has already become an archive of an infinite number of topics. But if you’re  able to present an idea that is originally yours, it will be a lot easier to attract a greater number of readers and make your content go viral.

Secret #3: Create a Reaction

Present content to your readers that will no doubt have a strong impact. Develop content that can create high-arousal emotions such as joy, anxiety and surprise because this will make your content more remarkable to your readers.  Usually, people will easily decide to share content that affected them strongly knowing that it will have the same effect on other people.

Viral Content

Secret #4: Attract Readers Visually

People are easily attracted to things that appear delightful in their eyes. Your content will have a higher chance of going viral by using images or videos. There are times when readers notice the images first even before they take note of an article’s title. Don’t lose the opportunity to connect with potential followers just because you relied on quality content but failed to consider how to make it more visually appealing.

Secret #5: Use a Catchy Headline

This is a basic guideline that content marketers need to practice. A catchy headline is as important as the entirety of your content when it comes to user engagement. There are times when only the headline appears to web visitors so you need to take full advantage of that limited exposure. Choose a headline that briefly describes your content while at the same time capturing the curiosity of readers. Make it unique, short and catchy and for sure, it won’t take time for readers to click on the link to your content.

Secret #6: Include Clear Call-To-Action Buttons

It is very important to never assume that your readers will automatically share your content just because they saw the value in it. To make your content shareable, include call-to-action buttons that web users can automatically click on as soon as they finish reading your content. You can also use buttons that are connected to your social media accounts for better user-engagement.

In a world where prominence counts, it’s crucial to have a content strategy in place that allows your brand to remain visible to your target market for a long time while at the same time continuously driving traffic to your site. If you can implement the best practices above, you can easily use share-worthy content to take your brand to the next level both online and offline.

About Jessica Smith

Jessica Smith is the editorial executive of Postific. She is a dedicated author that share marketing tips and has a mastery of various topics such as lead generation, social media marketing, online media, and social strategies. Jessica Smith also has knowledge and experience to exploit social media strategies effectively.
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