How To Use Your Social Media Pages For Glowing Testimonials

By on July 22, 2011

Social media sites are a great place to chat to your client base, and collect glowing recommendations and testimonials about your products and services. Testimonials are often the key decision maker for new clients looking to begin a relationship with your business. People naturally trust other people’s opinions of you, more than they trust your opinion of your own business.

social proof

Courtesy of profitonknowledge.com

Let’s take a look at how to use some key social media pages to collect those award-winning testimonials you need.

Facebook Testimonials Please

There are a number of ways to get testimonials from your clients on Facebook. Wall posts, group discussions, image and video comments – they all count as personal opinions about your business. The trick is to get people to say nice things, by having an interactive fan page with all the bells and whistles.

If you really want to get the ball rolling on testimonial sourcing, you should create a custom testimonial page, or an app that invites your clients to publish their opinions about your business – directly onto your fan page.

The app could include a little feature that slots their name, picture and testimonial onto an attractive design. You’ll be able to use these anywhere! Pick up the pace by adding an incentive to your testimonials page.

The Twitter Testimonial Test

Twitter is also a nice place to get testimonials from your fans, clients and other businesses. There are a number of ways you can promote your testimonials as well – by setting up a branded testimonial hashtag, and by making each recommendation a ‘favorite’ so that it shows up on your profile homepage.

You can also get a widget created that streams these testimonials directly to your website. Fresh testimonials daily – yes please!

Youtube Testimonials Online

It’s amazing how willing clients are to create video and audio testimonials these days – especially if your product or service has given them a lot of positive results. Create a video that invites clients to submit their video/audio testimonials – and finish it off with a strong call to action and an incentive. The incentive can be a discount, a free gift, a sneak peak – something desirable.

If you thought text testimonials were good, wait until you see the response from live media recommendations! Once the videos start pouring in – create blog, Facebook and Twitter posts about them. Engage in conversation with the person that made the video, and really knock the testimonial comments section out of the ball park.

Glowing testimonials are easier to acquire if you have a strong product or service history, and a willing community of followers. The only way to get them is to ask, or to give your fans something for their trouble. Incentives will probably always be the best way to grab glowing recommendations, so don’t leave them out! Use these great tips and gather as many social testimonials as you can to promote your business.

What was the nicest testimonial you ever received from a client on a social site? We want to know, so leave your comment for us!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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