How To Use The Twitter Instant Follow Button For Optimal Results

By on June 22, 2011

Twitter recently launched their new ‘instant follow button,’ which makes gathering Twitter fans a whole lot easier. In one click, they become part of your community on Twitter. This makes the old button that redirects you to Twitter, a bit null and void.

Instant follow is an exciting new tool for community building, to be used on websites, blogs and in promotional material. But where do you put it, and how do you use it – so that it gives you the best possible chance of gaining followers?

Twitter Button Placement

If you already have a Twitter button grouped with other social media icons on your website, then you’ll want to either replace it, or consider using it as your main Twitter button on your blog. One click is better than two – there’s no arguing with that. If you have the Facebook ‘like’ button on your site, put the instant follow button right next to it. Then people can become part of your two dominant communities, in 2 little clicks.

Worried about the people that want to see your feed before they follow you? They still can! Twitter just uses a much more convenient pop-up feature to do it. This means they can stay on your page, and become a member of your Twitter community. It’s an absolute must-have at the top or bottom of each blog post, and it’s useful on product pages next to each product write-up.

Using Your Instant Follow Button

If you aren’t already using your old Twitter button in your email signature or attached to your monthly newsletter posts – or anywhere really, that is compliant with javascript – then pop in your new ‘follow’ button to get instant followers more often. Many businesses have thrown the old button out of the window already, and are embracing the magical fan-collecting powers of the new one.

But this new Twitter button is also great for following niche related businesses at lightning fast speeds. Now, when you’re browsing and busy – and don’t want to be punted off an authority site by the old button – you can click on instant follow and go about your day. The next time you tweet, you’ll have a host of new people to connect with, which will help you keep the conversation going.

We predict that the new button will catch on like crazy, so you won’t have to wait long for it to appear on many other sites.

Where Can I Find The New Button?

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
Close

Like what you're reading?

Like us on Twitter, Facebook or Google+ for more!