Why You Should Use Videos in Your Social Media Campaign

By on March 3, 2010

A lot of businesses ask us why they should consider using videos as a part of their online campaign. After all, it’s one more thing to spend time on when you could be out there attracting more customers. Ironically, it’s for this very reason that a business should consider it – a video can attract new customers.

How?

Say, for example, that you have a short video giving your customers tips on making their own floral arrangements. Simply by posting this video on YouTube (which is regularly indexed by Google), and filling in the appropriate keywords, you can increase the chances of it to popping up at the top of a search results page. From there, the user who was searching for a florist, can follow a link trail back to your website.

Posting a link to the video on your other social media profiles is another good way of generating conversation about your business. A catchy video can spread like wildfire as friends, and friends-of-friends, decide to post a link to the video on their pages. But it doesn’t end there, embedding the video on your blog, or positioning it on the landing page of your website, can increase the chances that a customer will stick around longer to see what you’re about.

So What Kinds of Videos Could You Make?

  • How-to use your product (or, for a fun twist, how not to use it).
  • How-to make an informed decision about buying this type of product or service.
  • Introduction to your business – who you are, what you’re about, etc.
  • Behind-the-scenes look at your business (a great way to connect with your customer’s personal side).
  • Interviews, establishing yourself as a thought leader.

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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