Video Marketing Trends to Rule 2020

By on February 19, 2020

Video continues to be one of the most powerful elements in a digital strategy as we roll into 2020. It is the future of successful content creation. According to a recent study, 83% of marketers believe that video is becoming increasingly important.

Video Marketing Statistics

The rise of video marketing in the past years has made it the king it is today. If you’re not using videos yet, then it’s high time that you incorporate video marketing into your strategy because it is here to stay and dominate.

Here are some video marketing statistics to prove how important videos are in today’s world. We’ve compiled the latest figures to make sure that your video marketing strategy is on point 카카오톡 pc 설치.

Video Marketing Trends in 2020

Video wins across all algorithms and every channel. It is a huge in driving impressions. These are the video trends to keep an eye on this year to ace your social media game. From influencers to brands, all are seen chasing these video marketing trends.

Here are the top 10 trends to incorporate in your digital marketing strategy:

1. Vlogging to take over 2020 and coming years.

Video Blogging (Vlogging) has been a part of our lives since 2000 when Adam Kontras posted his first vlog 오토캐드 2011 64비트 키젠. Since then, vlogging has boomed. Especially in the past few years, the dynamics have changed drastically.

Vlogging for youtube is a popular trend today. Recently, even celebrities are seen joining this movement. If you have a talent and want to root it out so now is the time. Also, you can take this up professionally as it has become one of the most sought-after professions. 75 percent of youngsters expressed that they’d consider either YouTubing or vlogging as their preferred career.

Did you know? BB Ki Vines sits on the top spot of the Top Indian YouTubers list with almost 16 million subscribers.

Here are 5 tips of how can start:

>Prepare and analyze your key talent 보헤미안 랩소디 mp3 다운로드.
>Create a Youtube Channel.
>Start with your mobile camera (you don’t need to buy expensive tools for it)
>Keep your vlogs original and do not copy. People relate to content that is real.
>Edit vlogs on apps like Quik, InShot, FilmoraGO which are easily accessible and swift.
>You are good to go now!

2. IGTV and Vertical Videos is a thing now.

Recently gained popularity, Instagram Television has become an essential source of promotion Download Ubit Plus. Similarly, vertical videos will be seen for a long time now. Thanks to Instagram and Snapchat to introduce vertical formats wherein, now everyone can post videos up to 60 minutes. It gives leverage of creating content more often as it is much more feasible and accessible than any other form of video.

They are as simple as it sounds. You can upload your content directly to the IGTV. In 2019 we witnessed so many influencers and brands who curated fashion videos for IGTV which eventually became a trend in itself.

3 Download fedora 10. Live streaming is not dead yet.

What was earlier just limited to Facebook is now available on Instagram, Youtube, and other platforms. It allows an individual/brand to communicate with their audience; conduct questionnaires, host a giveaway or give live tutorials.

According to Livestream, 80% of the audience said they would rather watch live video from a brand than read a blog post and 82% preferred live video to social media posts.
For creators, this is most beneficial because this gives them a chance to engage in one to one conversation with their audience.

The more one indulges in live sessions, the higher the frequency of followership.

4. Shoppable Videos are making their way on the Internet.

Videos are sliding into e-commerce 페이첵. In such videos, a product or service is shown that allows consumers to click and buy directly. Instagram and Snapchat feature a lot of these, and the technique is making a sophisticated entry in other formats too.

Most important, it gives a good platform for sales to budding brands. When it comes to buying products online, your customers want to see what they’re getting.

5. Tune into 360-degree videos.

Such videos are gifts to consumers. It allows your audience to see the product in an immersive way Download the language pack. One can rotate the video 360 degrees easily. It creates a distinct user experience and doesn’t require any fancy equipment.
The future is 360-degree photos that let you look around in any direction from a single standing position.

You can create a 360-degree video from the phone with the help of Street View available for both Android and iOS.

6. Learn from videos.

Educational videos where knowledge about a particular product or service is shared visually Beth and Vera. Studies have shown that even consumers prefer watching videos to learn about new products or services. It gives value to your consumers and can position your brand as an expert. From tutorials to online classes such videos have become everyone’s best friend.

Did You Know? Even platforms like Tik Tok are coming forward in this trend. Tik Tok has introduced a special section #edutoktech which allows people to share hacks and informative videos.

7. Tik Tok to break records.

2019 was a breakthrough year for Tik Tok and 2020 will prove to be even more than it was Download Vegas 11 Kizen. TikTok is a social media video app for creating and sharing short lip-sync, comedy, and talent videos. Barely 2 years old, the platform is now the fourth largest in the world. Lately, from celebrities to influencers all are seen taking part in this. The engagement rate is high with 800 million monthly active users worldwide.

8. The age of silent videos.

Verizon Media revealed that 92% of people watch videos with the sound off when they’re using their mobile devices Download Movie Keeper. Hence, captioning the video is changing the game. Most people prefer watching videos without sound, especially when they are in a public place. Creating videos with subtitles allows accommodating social media users who want to watch without sounds as well as those who do.

9. Interact with the audience.

Interactive videos encourage consumer engagement. The options of play, skip, and pause no longer apply. Interactive videos tend to be more engaging than regular videos and informative videos. Thus, it is a great option if you are looking to stimulate the interest of customers and leads alike.

An interactive video is a digital video that offers the viewer to interact while watching. It includes clickable points, often named ‘hotspots’ that act when clicked on. The ‘action’ can be to jump to a different part of the video, open another file or view information.

10. Commercials in videos.

Video ads have been there ever since and continue to grow in 2020. It is a 6 to 10 seconds video that appears in between the videos and the challenge is to create something unique and showcase your brand within this time. Micro video ads are catching on.

Social media is a dynamic and competitive space and these trends can help you become a wiz at your game. Videos have come a long way and can be seen taking over completely. It is universally popular among both marketers and their audiences. So, now it’s time to get into exciting videos and create content.

About Aayush Narang

Aayush Narang is the founder of Spark Eighteen Lifestyle Pvt. Ltd, a Digital Marketing Agency in Delhi. He is a Startup Evangelist. Entrepreneur. Business and Tech Enthusiast.

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