Video Sharing Scripts for Serving Various Business Models

By on January 4, 2019

 Image Source: Pixabay

The software development industry is booming with the rise of turnkey scripts. It is understandable, as nobody would want to re-invent the wheel when they can buy ready-made scripts to launch an array of online businesses. In this article, we are focusing on online video sharing businesses or so-called video streaming services.

A decade ago, no one would think of launching a video streaming business in a couple of days. It required at least months or years to research and develop the solutions capable of offering business-grade implementations. However, today is not ‘decades ago’. This is 2018 and turnkey scripts are available for any scale of video streaming business setup. Entrepreneurs with innovative business ideas can build a create a video streaming website or service like Netflix, YouTube, Hulu, or even Amazon prime in no time. In fact, there are video streaming clone scripts available for each of the popular streaming giants.

What are turnkey scripts?

Turnkey scripts are the ready-made software or applications developed and sold by software vendors to offer quick launching of the corresponding businesses. These scripts allow business aspirants to start an online business in quick time as compared to the months required in developing a business solution from scratch.

Why software vendors sell ready-made scripts?

By ready-made, we do not mean that software can be mass-produced. Vendors invest months and years of research and a whole lot of capital to develop turnkey scripts so that anyone with a corresponding business objective can use them. One of the major objectives of offering ready-made scripts is to survive the massive competition in the software development industry. Every developer wants to have an upper hand against the rival developers, and offering a ready-made solution is the best way. Moreover, these scripts allow business aspirants to test and analyze the software in full-fledge before deciding to invest their time and money.

Why clone popular services?

A successful business in a niche is seen as a milestone for other businesses. Typically, a successful business is an example of the best ways to set standards for launching profitable operations. For instance, a Netflix clone script does not necessarily mean an identical copy of the Netflix. However, it would necessarily offer all those prominent features and UI one sees on the Netflix’s video streaming platform.

Hence, software vendors clone these popular business applications to let the clients comprehend the software without having much of the difficulty. For example, a business aspirant who knows YouTube’s business and website model would easily comprehend the features and functionalities required to start the business with a YouTube clone script. So anyone who wants to start a YouTube-like video streaming business would know that he or she needs these specific set of features to do so.

What is an innovative clone script?

An effective clone script is not a cheap replica of any popular business touchpoint but it replicates the whole business model. If it is not replicating the revenue generation models of the business, then it is not a clone script. For example, Netflix’s subscription-based business model is not hidden from anyone. A Netflix clone must necessarily replicate the ways to make money using different subscription plans. For that, it must offer all the required functionalities like-

  • Paywall integration to receive online payments
  • Option to create custom subscription plans
  • Option to limit video qualities according to different plans
  • Option to limit the number of devices for maximum simultaneous logins

In addition to these, the video sharing script must offer white-label customization to uniquely modify the look and feel of the application. You would not want to confuse your users with an identical look-alike website of Netflix or YouTube. Having this customizability is a must for any innovative clone script.

What are the benefits of using a video streaming script?

Script-cloning is a business practice used by software vendors to develop a base from scratch and customize it according to different and changing requirements. Vendors apply all research, time, resources, and capital required to develop the script from scratch, and when it’s ready, the script is put on sale. These scripts save the time and money that would have been invested to develop redundant features from scratch.

Going for a turnkey video streaming script would offer the following benefits to any business aspirant-

  1. Saves time required to develop the video streaming app or website from scratch.
  2. Saves money as scripts are cheaper than customized development.
  3. Saves efforts required for research and development.
  4. Helps in launching the business in comparatively quicker time.
  5. Scripts are generally white-labeled. You can customize them to fit your own brand identity.
  6. They are modular. You can customize and add new features without breaking the base code.
  7. You can host your website on your preferred server.
  8. Comes integrated with popular streaming engines such as Wowza engine and Nginx server.
  9. Get regular updates and upgrades from time to time.

Revenue generation models for video streaming scripts

With the subscription business model, Netflix generated $11.69 billion annual revenue in 2017. It was a huge leap considering $6.78 Billion revenue in 2015. YouTube with a combination of many revenue models made 9 billion by streaming free VOD content.

Be it YouTube, Netflix, Hulu, or Amazon Prime, all the popular video streaming platform have been successful because of their influencing business models. By selecting a suitable revenue model for your own video streaming script you can expect it to achieve a similar height. Hence, here are four revenue generation models that you can adopt-

1.     Subscription model (SVOD)

You can configure your video sharing script to restrict the video access and allow access to only those users who subscribe to the premium membership plans. You can create different plans with different benefits similar to Netflix. Netflix offers the full access to all its videos with a fixed monthly cost. It has classified the plans in the following groups as shown in this screenshot:

2.     Transactional VOD model (TVOD)

Instead of asking the users to subscribe to a plan, you can ask them to pay only for those videos they want to watch. This model is also called pay-per-view revenue. If you intend to create a video sharing website with special content like event live streaming, video tutorials, and sports streaming, hardcore fans would not mind paying extra for watching them. For example, WWE streaming app follows a similar model. In addition to regular content, it occasionally offers streaming of special events, which fans love watching even with an extra premium.

3.     Ad-Supported model (AVOD)

You might have noticed this revenue model on YouTube. YouTube offers free content to the users but makes a massive earning by embedding Ads in the videos. You can similarly create a video streaming platform using this model and support the following three types of Ad slots:

  • Pre-Roll –Ads before video playback.
  • Mid-Roll – Ads in video playback.
  • Post-Roll – Ads after the end of video playback.

You can embed an array of Skippable and Non-Skippable Ads by integrating Google Ads-sense in your video streaming platform.

4.     Hybrid VOD model (SVOD+TVOD+AVOD)

If you are impressed by all the above models and want to create a video sharing website with all of them, a hybrid VOD model is your best bet.  Such services carry a blend of two or more than two revenue models to utilize every other opportunity of making money from the streaming business. You can take a cue from YouTube. The platform uses AVOD to offer regular content. However, it additionally offers premium content with a pay-per-view model. Furthermore, with YouTube Red premium plans, it also offers more sophisticated user experience such as Ad-free videos, access to YouTube Music and YouTube Originals etc.

In conclusion

Indeed, video streaming business is a profitable niche. People are loving videos more and more, as the market continues to grow exponentially. It is safe to say that the particular niche is very big and it can accommodate some more video streaming services with innovative content ideas. People love videos, not the video service provider. So, if you have some good content to show, people will always subscribe to your service. It doesn’t matter if giants like Netflix is already dominating the market. There is always a piece available for new entrants in this mammoth pie of video streaming market. So choose a video streaming script wisely and apply the best-suited revenue model, getting your share of the audience will not be a tough task.

About Amanda Smith

Amanda Smith is a marketing consultant at StreamHash, with expertise in strategies to engage customers and improve business opportunities. Interested in marketing communications and like to keep abreast of new trends and developments.
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