What is Viral Marketing and How Can It Make Me Money?

By on January 11, 2011

Since social media rose up and eclipsed many older forms of marketing, a term has been floating around that has made a lot of savvy businessmen a lot of money 윈도우 7 rc.

viral marketing spiral

Courtesy of acreativellc.com

Viral marketing is one of the cornerstone principles of the social media age – and uses people to spread messages, not mediums or alternative campaigns Royalty. Word of mouth marketing gone absolutely haywire is otherwise known as viral marketing.

Aptly named because it spreads throughout the internet like an aggressive virus, really this form of marketing is the fastest, most efficient form of promotion today 구글 크롬 전체 다운로드. And it’s all thanks to the social media platforms that act as mouthpieces for the rampant spread of information, ideas and of course – sales messages 한게임 윷놀이. The question is, how can it make me money? Let’s examine the various ways it can:

The Massive Hype or Following

Whether you’re planning on creating a viral article, e-book or video, if you do it right they will all have the same conclusion – instant hype and mass appeal eagleget 다운로드. Viral marketing is such a precise art that when it works; it blows past all reasonable estimation.

Here’s an example – you pop a free e-book on your blog and promote it a little Download The Jellyard. Within a few days, five thousand people have downloaded it. Some of them have sent it to their friends via email, some have posted it on their blog, or blogged about it Download The Radeon Driver.

Within a week, it has spread from those initial 5000 downloads, to an audience of over 60 000 people, because it went ‘viral.’ People enjoyed it so much they told others about it, recommended it, or mentioned it on their own websites, blogs or social media pages Download the sound of the dog.

It’s free promotion from people who thought your e-book was worth the trouble. Now imagine in that e-book you had a link to another product that you were selling for $30.99 영화 메가로돈? Sales potential increases dramatically!

Building On Reputation

Because most of the people who hear about your e-book, article or video will not have been from the original group that was exposed to your marketing messages – they will consider the recommendation unique java 7u80 다운로드.

When a product or book is recommended by a third party, who doesn’t benefit in any way from the sale or download of the item – people are more likely to take them seriously. What this essentially does, is it boosts your reputation and the reputation of your business or product virtually overnight.

Reputation is everything on the internet. Imagine how many more e-books you’ll sell, if the one you gave away for free was so brilliant and well received!

Your fans will build you a community that is actively interested in your products, from the viral product you previously released. They get to know your brand, and the quality content – and are more willing to buy the next time round.

So how does viral marketing make you money? Other people promote your product for you. It costs you nothing, and in return you get free recommendations, hype and mass market appeal. Isn’t it time you looked into creating a viral product?

Have you tried it before? Tell us what you think of viral marketing, and of the problems you’ve encountered when crossing into the ‘sales’ zone.

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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