Virtual Reality in Digital Marketing: Hype or the Future?

By on April 3, 2018

Virtual Reality marketing is highly present in today’s market. This hype offers new perspectives for the present we know of, it allows us to escape from the busy everyday life reality and move to a completely new surrounding when no one sees or acknowledges us. Being in two places at once has been our dream for a long time, and VR is actually making it happen.

Providing an interactive experience for the customer, virtual reality is accepted by many businesses at this point, including the huge and highly influential Facebook and Apple. Facebook spent almost two billion to buy Oculus, a tool that allows them to explore what social VR would look like.

Starting from the travel sector to real-estate marketers, everyone seems to enjoy this relatively new marketing hype. But, is it just that – a hype, or is it our future?

Let’s see what the advantages and disadvantages of VR in digital marketing are first.

Pros of Virtual Reality

The first pro is the most obvious one – you are outside in the world without having to move from your location. VR allows you to teleport to places you cannot go to or are non-existent. The first and biggest reason why VR is a hype is the fact that it allows you to go to the world of Super Mario, visit the outer space and any other places you want to visit.

Due to this, virtual reality has a grand number of applications in our everyday lives. We do not only use it for fun. At this point, VR is introduced in education, fashion, sports, entertainment, medicine, astronomy, and engineering. The more present it becomes, the more people start to see the advantages it offers.

Cons of Virtual Reality

Like any other addictive technology innovation, VR obviously harms the socialization. This is a brilliant invention for social networking and social media without a doubt, but it will only reduce the face-to-face socialization further. People are already very dependent on social media and having the opportunity to ‘teleport’ to the person they want to talk to will probably make it even more convenient to stay at home.

Virtual reality can also amplify the cyber-crime and identity fraud presence. Moreover, this gear cannot be afforded by many because it is still rather expensive. And those who can afford it should be careful in using it because the equipment is still heavy and may cause disorientation.

How VR Fits in 2018?

Executive Creative Director Cowling of UNIT9 spoke at Social Media Week 2017:

“The first step is finding out how VR fits into your marketing strategy, the second is convincing your audience to put a headset on”.

As any other innovation, VR will also need some time to adjust to. Since it is still in development phase, a lot of time, energy and effort is being put to make it more convenient for the users.

‘’Virtual reality is still a work in progress, but I believe we can all acknowledge that the industry is moving faster than anyone could anticipate. The interest in VR is immense, making its development a priority for many.’’ – says Clark Jackson, head of marketing at Best Dissertation.

The industry has a lot to offer and has rapidly proven to be an excellent digital marketing feature, despite the fact that it is still in development. The future for VR is very bright, and the industry has a lot more in store. Knowing this, many chose this path and invested in VR equipment, aiming to go forward.

But, the process moves faster than anyone could anticipate. There are now hopes of exploring nanotechnology with the help of VR by uploading a human brain onto a computer and turn on a virtual environment. This means that the industry moves towards a more physical use, presenting the virtual environment to the entire human body instead of only the brain. With sensors and data gloves and controllers, VR is going to be more advanced than anything we have encountered at this point.

For example, Facebook is currently attempting to map the human body and its actions to make the virtual interaction more real. We were so enthusiastic when video conferencing was first introduced, and VR will be taking this to a whole new level.

Why would you want to be skyping and look into the other person’s face on your screen, if there is technology that can make it feel like you are sitting right there next to the person?

From what we know at this point, this should rapidly become our reality. Virtual reality seems to have it all together and only improves with time. Without a doubt, investing in VR is a promising digital marketing decision.

About Alexandra Hayes

Alexandra Hayes is a creative writer interested in digital marketing and PR. She enjoys visual arts and ashtanga yoga. Alexandra is also a starting photographer. Meet her on Twitter and Facebook!

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