What Is Visual Blogging and How Can It Improve Conversions? #Blogging

By on February 15, 2014

Visual blogging is a type of content blogging that connects with readers using visual content like images, infographics and mini-infographics. If you want to steadily improve your post virality and sharability, then you should look into adding some visual post styles to your strategy. Today I am exploring the wonderful world of blogging with images.

A visual blog post is easily identified, as your text will support a large number of images, instead of a few images supporting your text.

What Exactly Is Visual Blogging?

You have probably seen some visual blogging posts already, because they are all over the internet. The post will contain several images that unite to tell a story, or deliver information in an interesting way. These can sometimes be gifs (short moving images) and they can be extremely entertaining to consume in the right context.

A good example is an opinion post on the 10 best books of 2013. The post would contain 10 images and some supporting text for each image (about a line or two). These gallery type posts can communicate the way that you feel about each book, based on the IMAGE that you select for each spot.

Visual blogging posts can also include infographics, memes, mini-infographics and stylized images (vintage, sepia or Instagram).

visual blogging

Courtesy of gapyear.com

Why Would You Bother Creating Visual Posts?

As a blogger, why would you bother to even create blog posts like these? These visual posts are incredibly sharable, specifically for these reasons:

• They are incredibly quick to consume (glance for information)
• They are highly engaging (gifs evoke emotion)
• They connect with your readers emotions (different image styles cause different feelings)
• They can communicate complex ideas in a simple way
• All of this makes them extremely sharable!

When you come across a visual blog post on a subject that you enjoy or want to learn about, it instantly becomes something that you want to share. Because the post only takes a few moments to consume, it can reach far greater audiences than a text post.

How Will Visual Blogging Improve Your Conversions?

The bottom line is that as a blogger, you should be creating this visual content already, because it rapidly improves your conversions. People don’t want to slog through your blog, they want to really experience it – and that is what images help them do.

As long as you choose your images wisely, place them correctly and continue to post high value text posts alongside them, I can say with certainty that your posts will be shared more often. Peppering in these visual blogging posts can attract a whole new kind of readership to your blog and give your avid readers a break for the text-heavy stuff. My advice – start testing!

Create some visual posts, test them and see how well they work in your niche.

In the meantime, what sort of posts do you prefer on blogs? Visual posts? Video posts? Short/long text posts? I’d love to know.

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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