What Is Group Gifting And How Can You Use It?

By on October 25, 2011

Group gifting has been around for a while on platforms like Facebook. It’s a great way to crowdsource gift ideas and collect money, so that you can buy something really special for a friend or loved one. It’s gaining in popularity and is fast becoming one of the more popular ways to purchase quality gifts for your circle of friends. Let’s take a closer look at how group gifting can boost your business.

What is Group Gifting – Really?

Group gifting is a term used to describe an application that can be used in your e-commerce platform or social site, to punt the process of ‘group’ buying. It’s a great idea that links together the convenience of Paypal, with a world of extra-interesting items you can buy. It just doesn’t matter what you sell, group gifting can be used to sell it better.

Imagine moving more big ticket items, because the money can be crowd sourced from a group of people, instead of it coming out of one individual’s pocket. Each person contributes $40.00, and once it’s pooled together – the recipient can buy something worth over $2000.00! This is superb for weddings, anniversaries, big birthdays – any occasion that needs an extraordinary gift idea.

How Can I Use This For My Business?

You can either become part of a network of merchandisers for a prominent group gifting app or company (like ebay) – or you can get your own group gifting app. This means having your own app created, or buying the white label of an already created gifting app. These apps are easy to use and will boost your business. Friends are invited through Facebook, and you only need a Paypal account to be involved.

But the wonderful idea of group gifting also extends to other – larger things. Imagine wanting to take a weekend away with a group of friends, or wanting to crowdsource sponsorship for your child’s little league team. These are all possible with group gifting. People will pay in, and you’ll be able to make purchases with the total amount of money, once the collection period is over. Apps have been designed to send reminders to people who have pledged to pay, and mark them off when they have.

It’s a fully automated system that will help you collect enough money for huge gift ideas! That means if you’re a travel agent, you can use group gifting to sell more trips away, for airline tickets – or restaurant coupons. The sky is really the limit when it comes to group gifting, so if it fits in well with your business, do it! It’s still relatively new, convenient, and a great way to make sure that you’re selling products.

With sites like Ebay introducing group gifting programs, it’s only a matter of time before small businesses begin to see its potential. Digital products, services and physical products can all be sold this way. You can check out giftsproject.com for their white label solution, or chat to an app development company about putting your own unique flair on a group gifting app for your business.

What do you think of group gifting – good idea, or not? We want to know what you think. Comment below.

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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