What To Do When Google Takes Over The Social Internet

By on January 4, 2012

We’ve all noticed the rapid changes that the social internet began to make last year – just look at the Facebook restructuring, or the Youtube overhaul. But one giant that always seems to scoot under the radar is Google. We’re not talking about Google+, though this has been the centerpiece of their social strategy. What are they planning, and how can your business prepare for it?

The Google Mega-Network

Google has been ferociously burrowing into the market as of late. Funnily enough, very few people are taking notice. With bold steps like social media integration into Google Analytics, the Google+ rise and integration into nearly all websites, and Google owned Youtube’s new social slant – we have to ask ourselves – what ARE they doing? The answer seems simple.

They are building a large scale brand-based network of social sites and integration tools. In other words, they are establishing themselves as one of the most widespread and commonly used social mega-network on the internet. Combine the power of search and social, and you’ll begin to get a better idea of what they’re after.

While Google+ certainly can’t compete with Facebook on a basic social networking level, there’s no denying that it does overall. When you combine all Google branded tools, networks and products – you get something BIGGER than Facebook. Think about it. Facebook is going to reach a billion users this year. But Google already receives 1 billion unique visitors every month.

If they figure out a way to get all of these people to have to use other tools, that are Google branded, (for social connectivity reasons) then they will come out on top. We can already see it. Log in to Google+ or Youtube with your Gmail account. Log-in to any Google tool with your Gmail account. So what does this mean for social marketers?

Preparing For The Google Dominated Internet

It’s creeping closer with every new announcement or product launch they promote. Google wants to carve out its own private piece of the internet. For you, as a social marketer – it means getting on the bandwagon now. If you haven’t been using Google tools or networks, start to use them.

Join the mega-network that they’re trying to create. Get in early, and establish yourself where it counts. There was a lot of conjecture about Google+ and its success. In retrospect, Google+ was ALWAYS going to succeed. Google have cleverly made sure of that. There are far too many benefits related to search, that marketers can’t ignore.

While Google has had a string of failures, it’s led them up to now, 2012. This year, we’ll see more social companies bought by the search giant, and more social technology fall under the Google brand. Learn to use these tools and sites to your benefit, and you’ll be an early adopter. They always make more money. Don’t ignore the signs! Prepare for Google social domination!

What do you think Google’s next step will be on their road to eclipsing Facebook as an online social power? We want to hear from you, our community!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
Close

Like what you're reading?

Like us on Twitter, Facebook or Google+ for more!