Your 5 Step Pinterest Marketing Campaign: Retail

By on October 25, 2012

Pinterest marketing uses image creation, uploading and curation to attract people to your boards, and drive traffic to your website. If you want your small retail business to thrive, then think about implementing a high traffic Pinterest campaign.

Here’s how to get more online traffic, and more foot traffic, with the third most popular social media network in the US.

For the sake of this mini campaign, let’s assume you own a small bookshop. Your sales rely on the people that come in to buy your books each day. How can Pinterest help?

Step 1: Photos Sessions For Pinterest Marketing

Become one with your camera. If you’re going to have a successful Pinterest campaign, then you need to learn to become a photo-strategist. That means planning out your boards and figuring out how you can get your community more involved in your account.
For example, plan out three Pinterest marketing boards called ‘customer reviews,’ ‘weekly top 20,’ and ‘reader of the week.’

  • Customer review board: Snap photos of customers with books they’ve read. Ask them for a one line review on the book – record it. Publish the photo on your board with your customer’s one line review. Use this to start a conversation.
  • Weekly top 20 board: Compile a weekly list of the 20 ‘best-selling’ books in your store. Create Pinterest marketing images that compare your community sales with nation-wide sales. Publish the images and results and invite reactions from your community for a traffic boost.
  • Reader of the week board: Take a photo of your ‘reader of the week’ customer and make them feel appreciated by publishing their photo on Pinterest, along with a discount coupon. Giving back pays off when Pinterest marketing.

Step 2: Use Pinterest as a Coupon Alternative

One of the Pinterest marketing tricks I’ve picked up along the way, is to use the image power on the platform to generate more foot traffic. One of the best ways to do this is to have coupons designed, then publish and share them on Pinterest.

It will increase your fan base, and allow real people to come into your bookshop to get discounts off your books.

Step 3: Use Pinterest Marketing To Fuel Your Blog

Take in-store photos of new book arrivals, and based on your customer’s feedback – compile fun, readable blog posts on the books. You can even create another Pinterest Marketing board called ‘bookshop blogs’ to generate interaction on Pinterest as well. User-generated reviews based on Pinterest feedback will only become more popular.

Step 4: Take Advantage of Customization

Pinterest is essentially about curating content that makes people understand more about who you are and what you like. For your Pinterest marketing strategy, take advantage of this by creating unique photos (with different effects) of the books in your store.

Your fans will take the ones they like and add them to their own boards, thereby expanding your reach.

Step 5: Pinterest Marketing Videos

At the end of every month, create a video that details which books were most popular in your bookshop and why – using your community, and Pinterest generated reviews. It doesn’t take much, but some image ordering and a bit of a voice over. You’ll get loads more traffic, and best of all – your community will love how you value their opinion.

Use these 5 steps to come up with your own amazing Pinterest marketing strategy. For foot traffic right now, there’s no better site to use!

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About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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