Your Unified Schedule: Integrating Social Media Marketing and Online Marketing

By on December 27, 2011

As the last few days of 2011 come to a festive end, social marketers are considering the implications of their future marketing strategies for 2012. One thing is clear – all online marketing has become inherently social. To continue to keep your social marketing and online marketing pursuits separate is the old mindset. In 2012, we’re looking ahead to a combined strategy that includes all selling and promotion online.

 

Transforming Marketing into Social Marketing

Internet marketing often includes older forms of online selling, like email, list building, opt-in pages, product creation, affiliate package creation and advertising. But what if I told you that all of these should be integrated into your social campaign next year? The distinction between traditional selling online and social marketing is fading. They are now equally responsible for your business success.

What does this mean for your business? It means that you have to factor social selling into your online marketing pursuits. You need to streamline and modernize the social sales process in an online marketing context. Most of all, it means integrating your online selling into your social media schedule.

 

Creating Your All-In-One Schedule

Your approach to selling in 2012 needs to change – with one unified social selling campaign. Essentially, features of selling, like your email list, or your affiliate program – need to become social. These processes feed each other and will strengthen your overall marketing campaigns online. It would be a mistake to keep the two forms of selling separate, going into the new year.

To create your all-in-one social schedule is going to take time and planning. To begin, think about your current online marketing ventures. How can you make them social? How can you integrate them into your social selling mechanism? Are you utilizing all forms of social media to promote your online sales techniques?

Create one long, detailed schedule, listing your main selling platforms and your secondary sales platforms. Beneath each of them, list exactly how you plan to use these platforms to make money. If it helps, create single pages – where you can map out your strategy in ‘mindmap’ format.

For example, your email list should contain a host of social elements, including buttons, snippets from your community, social competitions, social reporting and it should be promoted on your social pages. Create Facebook updates, Google+ updates, Twitter posts and LinkedIn announcements that promote your email list.

 

Online Marketing is now Social Marketing

Once you’ve completed your new schedule, managing it should be easier as your online selling goals are united. Assign importance to various techniques, and don’t forget to use all of your social tricks to improve every last feature of your ‘normal’ selling schedule.

Get to work unifying your selling schedule and move away from those old, outdated selling techniques of yesteryear. Content marketing, online marketing and social marketing are all the same thing, with the same goals. It’s time to unite your priorities and reach for more in 2012!

How have you made your online selling techniques more social? We’d like to hear some tips from you!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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