10 Social Media Marketing Essentials for Dropshippers

By on August 15, 2019

If you have a dropshipping operation then you need social media marketing more than you need a website. Reason – Websites cost money but nobody is going to find your content without you telling them about it, in other words, without a marketing plan.

1.     Know Your Target Market

 Image Source: Pixabay

You must be totally in tune with your target market to understand the individuals who need your products.

To sell climbing gear, you need to be a climber. To sell 60s memorabilia, you need to be a collector. To sell vinyl, you need a turntable. Your buyers will only see you as an authority if you know more about the subject than they do.

2.     Focus on Your Demographic

It’s all about solving the problems people have.

The most important people in your business are the people who will buy your dropshipping products so engage with them, listen and learn about the problems they think they have. List top quality products on your website and make sure your product descriptions are unique in focusing on how they solve user problems.

3.     Build on the Know, Like, Trust Rule

People like to buy from people, even online. Open up; let readers see that you are a real person rather than a selling bot. You must build trust before someone will be happy to give you their credit card details. However, trust is the third step and you need to work on getting people to feel they know you and like you as the first two steps in the selling process.

Let prospective customers know a bit about your life outside your website; what are your hobbies, what’s your backstory, and include your photographs on your website.

4.     Narrow Your Focus

The more you narrow your social media marketing focus, the more relevant you appear to your perfect customer. Far better to have your ideal customer see you as the font of all wisdom than to have a lower level of appeal to a broader demographic.

5.     Have a Plan

Be where your ideal customer is, and be there all the time.

 Image Source: Pixabay

If you try to be everywhere for anyone who might be vaguely interested in your company, you will fail to engage sufficiently with anyone. You won’t be seen as the expert you need to be seen as. Only by focusing on one or two social media platforms will you develop a deep relationship with potential buyers.

6.     Serve Your People

 Image source: Pixabay

Knowing your subject is only part of the battle.

You have to demonstrate your knowledge by sharing what you know.

You can never share enough. Forget about encouraging competition because you will always know more than your audience: When you teach others what you know, your own understanding deepens.

7.     Stand Out from the Crowd

Be different.

Your unique selling points are your expertise and personality. Let them shine.

Never compete on price because there will always be someone with lower overheads who will be able to undercut you.

8.     Automate Within Reason

Use programs like Sendible or SocialPilot to schedule posts, but be ready to leap in and post manually if a newsjacking opportunity arises or to respond to comments.

9.     Monitor Your Mentions

One unfavorable mention can cause havoc with your sales. Know what social media users are saying about you by monitoring mentions of your business name and your keywords. Mention is the best-known brand mention tracking tool.

10.   Respond to Criticism

When you find a discussion about your business, respond to any comments, but be careful not to amplify criticisms. Give anyone who is unhappy with your service a link or phone number to contact you rather than conduct a public debate that you can’t win.

In Short

Give, give, and give again. Social media marketing only works if your target profile wants to read your posts. You need to play a long game where you use the referral power of customers and influencers to increase your ability to reach your dream customers.

Social media selling is NOT a thing. If you focus on selling rather than serving, you might as well go home now.

About Evan Morris

Known for his boundless energy and enthusiasm. Evan works as a Freelance Networking Analyst, an avid blog writer, particularly around latest business trends, technology, and, security. With a vast experience around various verticals, Evan has been able to articulately express his views.
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