15 Marketing Tips To Help Boost Your Social Media Presence

By on June 19, 2019

In the last few years, we have seen how powerful social media can be. Because almost everyone on the planet is virtually connected via different social media platforms, it’s pretty much easier for any of us to reach a huge number of people in an instant, at any given time. It’s because of this that some have actually made a name for themselves and brands have become household names. Heck, even politicians all over the globe have come to realize the power of social media to influence people’s decisions that they use it to their advantage to push for their political agenda or even win elections. All thanks to social media.

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The right social media campaign and marketing strategy can help your business in a lot of ways—engage both customers and potential customers, increase your brand awareness, attract more people to your website, and even boost your site’s conversion rates.

Social media marketing is definitely powerful but it isn’t as easy and simple as you thought it would be, especially if you’re just getting started. Just as with other marketing mediums, you have to have a concrete plan on how to get the message across to your target audience. If you’re planning to jumpstart your social media presence for your business, here are some tips you might find useful.

Set goals

You should identify your goals because if you don’t know what you want, how are you supposed to achieve it? If you’re aiming to, say, have fifty more Instagram followers in a month, you should first think if your goal is specific (fifty IG followers?), realistic (is it really possible?), and timely (in a month?). Once you set a goal, you should stick to it and focus on achieving it before moving on to another set of goals.

Know your audience

One of the most important steps in boosting your social media presence is knowing your audience. If you know who they are, you would know what their interests are and what type of content you need to share to reel them into your social media pages and your website. Furthermore, you’ll be able to effectively engage them if you know what their tendencies are.

Know the platforms

Knowing the audience gives you an idea what social media networks they are into. If, for example, your audience are the “visual” types, you’re going to be more effective in engaging them through Pinterest or Instagram.

Be consistent with your content

Post content regularly to build your social media presence. Also, make sure your content is consistent with the products and/or services you offer so that your audience won’t get confused with what your business is really offering. For instance, if you’re selling baby products, why would you even share a content that talks about car maintenance, right? Unless of course if the car maintenance tips include infant car seat maintenance and installation.

Create targeted content

By “targeted content,” we mean posts that your target audience would find interesting. As the saying goes: content reigns supreme. Much is true with social media marketing, as this would help in reeling in potential customers to your website. Also, make sure you post valuable information that your ideal customers will find helpful as much as they might find it interesting.

Repurpose top content

Yes, recycling or repurposing content is not a bad idea—especially if the said content garners a lot of attention when you initially posted it. If a blog or a video gets so much attention from one social media platform, you can use it to get more mileage in another platform that is not really doing good.

Share other contents

As long as you stay consistent with what you usually post, you can increase  your social media engagement if you share external posts that your audience might find useful or interesting.

Influencing via influencers

“Influencers” are either celebrities or experts who have huge social media following. Wooing them to promote your products/services would definitely help in making your offerings known across different platforms.

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Engage audience regularly

Take time to reply to queries or get suggestions on social media comment sections. Your followers and customers should know that you spend time on the Comments section, creating a more collaborative environment.

Create a social media calendar

There are actually a lot of tools on the Internet that’ll help you manage your social media accounts much easier. This will also help in making sure you post stuff on a regular basis.

Connect with other marketers

Building relationships with other social media marketers would help you get into your business niche. This will also make it easier for you to get more ideas on how you can boost your social media presence.

Put more effort on visuals

Humans are visual animals, which means that more people will likely check out your content if it looks great. So make sure to put more effort on the images you’re posting to attract your target audience.

Use hashtags

Hashtag is a useful tool to make your content easier to find. This will also help with your branding.

Join communities

Joining communities that are in the same niche as yours will make it easier for people to find your content, as communities usually allow their members to share posts on community walls. Also, you’ll be able to get the latest trends and news in communities.

Measure the results

Lastly, always check if you’re achieving your goals. Are your efforts paying off or are they crashing? This way, you’ll be able to adjust to your audience’s wants and needs. The number of followers, likes/shares/comments, clicks, and leads should be able to tell you if you’re achieving your goals or not.

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There’s no denying social media is now a part of our lives. If you’re a business owner, you should take advantage of this fact and  use it as a powerful marketing tool. It really doesn’t matter if you own a small business or a huge enterprise. As long as you follow these tips, it will surely pay huge dividends on your business in the long run.

About Kimberly Grimms

I am a futurist who spends most of my time monitoring social behavior in search of new consumer trends. I use the information to create viral and useful content as part of the new media strategy.
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