4 Tips to Expand Your Online Presence and Reach

By on April 15, 2019

Once upon a time, simply being present on social media would help any brand get the visibility and the awareness it needs to succeed. Now that this social world has expanded to embrace almost three billion users, and with a staggering number of online businesses competing for their attention, it has become a much greater challenge to set your brand apart. This challenge extends beyond the social horizon and into all the digital realms that help your business build a presence online. From being liked and appreciated by search engines, to making your website an alluring pit-stop for eager buyers, the online world is an expansive one worth conquering.

If you’re looking to go above and beyond in your quest for a stronger digital presence, your social media included, let’s go over several of the most effective methods you should incorporate into your digital strategy. Once you start implementing these solutions, you can expect your brand reach to grow in time and help you build a reputation you deserve!

Work with social media influencers

The sheer number of users and other brands on social networks make “standing out” a virtual mission impossible. With already established businesses on one end of the spectrum, and eager startups rushing in from every direction on the other end, your business is most likely lost in a sea of noise. One of the more recent strategies you can utilize is working with relevant social media influencers in your industry who already have a base of followers that might benefit from your brand.

Even a single well-crafted social post by your influencer of choice can lead to a significantly wider reach, getting through to hundreds of new people in your target audience, and potentially earning yourself many new followers as a result.

SEO-driven content

By now, you have probably gotten sick from hearing that content is king – and yet, this digital adage rings true today, perhaps even more so than in the early days of the world wide web. What has certainly changed over time is the need to accommodate several factors when producing content: your audience, your brand voice, and the search engines. Due to this layered complexity of producing the right content, brands increasingly choose to work with a digital marketing company instead of allocating internal resources to SEO and content strategy in particular.

Search engines constantly change their algorithms, and your business needs to ensure that the content you produce is not only brand-specific, but also in line with the latest rules and regulations of the search engines in question, and that you implement keywords that give you a prominent place on the map of your industry. This content includes not only your website copy or blogs, but also the videos you create, infographics, ads, Google snippets, guest posts, stories on social media, and a wide range of other formats that keep emerging as more desirable than the traditional written article.

Let your email do some magic

Too many businesses view email marketing as a closed system that can only impact a small group of people that you are in regular touch with. On the contrary, email still remains highly relevant as a touchpoint with your audience, and if you can somehow intertwine your social media, your email campaigns, and other content your produce, you can help spread the message of your business and get more visibility in the long run.

This is one of those rare opportunities to truly personalize the content you place before your audience. It should go beyond just using their first name, but include personalized discounts and offers that they will enjoy and gladly share with others. You can even incentivize them through email to invite others to subscribe if they find your brand to be of value – they might even do it on their own accord if your content is that good.

Choose the right channels

Have you noticed certain brands that desperately try to be everywhere at the same time? Neither has anyone else – because they have no direction, let alone a defined presence. It’s wiser to narrow down your choices to a few, carefully selected networks where you can truly interact with your audience and perhaps have a real chance to convert them into customers, rather than to waste your time on irrelevant networks for your business.

Instagram, Facebook, and Twitter remain the top three choices for most modern brands, while LinkedIn is still a widely utilized platform for HR purposes, networking, and making business connections. Define your purpose, and you’ll soon be able to make the most of the networks in question to increase your visibility. After all, today’s brands use even other channels such as Facebook to see who would make a good cultural fit for their company, not merely LinkedIn.

The issue of building and maintaining online relevance remains a burning one for every brand out there. Use these tips to fuel your efforts, and you’ll be able to expand your presence and keep up with the rate of this fast-paced online development in order for your brand to stay a leader of your industry.

About Keith Coppersmith

Keith is a business consultant with experience in numerous small businesses and startups. He is a regular contributor at Bizzmarkblog.com, he enjoys sharing advice on both traditional and digital marketing.
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