5 Effective Ways to Improve Facebook Video Marketing

By on June 18, 2019

Have you noticed more videos in your Facebook news feed? Do you want to take advantage of the Facebook videos for your business?

With the aid of Facebook’s auto-play feature, you can actually catch more eyes than the regular post. In addition to this, it is reported that Facebook videos seem to get more organic reach in the news feed.

In this article, we will look at a few hacks to determine the type of videos you can create for more customer engagement.

  • Get the most from the first few minutes

Remember you have the first few seconds of your video to grab the audience attention and keep them interested enough to watch it to the end. There’s a good chance that people will stop or cancel video if it takes too long to load or if the video seems to be dry. Try not to ramble about yourself or sell too fast, as it can lead viewers to find it distasteful. Showcase some exciting uses for your product and how can it benefit your fans, engage and appeal to your audience.

 Image courtesy of Unsplash

  • Try to educate

Educate yourself about the target audience before educating the audience about your company or brand. Get into what the users are looking for and then meet their expectations with a compelling video for more attention. People love to get instant solutions and if you can get it into your video, then you can just sit back, relax and it will spread like wildfire.

  • K-I-S-S (Keep It Short and Sweet)

Short and intriguing videos help to keep the content fresh and entertaining for users and has the potential of being shared virtually. It is always the best option to create videos with a little narration so that fans can watch it in any location no matter what the language and culture is. It is studied by Facebook itself that a video less than 2 minutes seem to be more effective and worth watching by the users. Ensure your video is long enough to deliver the core message of your brand by not explaining everything in one video, as this can lead to the user distraction.

 Image courtesy of Optinmonster.com

  • Get the Call-To-Action button

Facebook allows you to draw the user’s attention with a video on your website from its cover image with the help of its call-to-action button. These buttons drive traffic your website, for more page visits. Multiple options are available for the call-to-action button by the ‘Watch Video’ as the cover photo focuses on the video and what is behind the button. This way you can increase your customer engagement and generate more business.

  • Upload direct videos with captivating thumbnails

Nowadays video content is made by keeping in mind the target audience and the types of social channels. Videos for Facebook need to be created within the guidelines stipulated by the channel. If the video is created per Facebook’s requirements then chances are high that it will reach more users for better visibility per its algorithms.

Facebook’s ad creation tool allows creators to add new images or by choosing one from the video to use as a thumbnail. A captivating thumbnail can be designed to attract the user attention even if the user doesn’t watch the video. You can also try to add some text on the thumbnail to make it even more interesting, according to Facebook’s twenty percent text policy.

The Road Ahead

Every brand benefits from a good digital marketing campaign by pairing up with a social design to drive the business. Video editing and marketing may seem to be daunting at first, but with a little practice and lots of patience you can easily produce high-quality content unique to your brand. This makes it crucial to create video content to engage more users. Keep learning!

About Herman Morgan

HP Morgan working as a Tech analyst at TatvaSoft Australia, a customer software and web development company in Australia. He is having seven years of experience in a technological domain. He loves spontaneous travel.
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