7 Steps to Creating a Successful Marketing Strategy

By on February 21, 2019

A large majority of small businesses don’t have a well-planned marketing strategy. While they don’t lack in ambition, they do lack in having set goals, along with methods designed to accomplish them. In the long run, this mistake can hinder the growth of any brand, no matter how prospective it may be.

Thus, having a successful marketing strategy is a blueprint for future accomplishments. If you plan and execute as per a plan, you’ll be able to achieve stellar results. The seven steps here can ensure a stable long-term strategy.

  1. What are my goals and what do I have to do to achieve them?

The initial phase of creating a content marketing strategy is called “the contemplation phase.” It’s devoid of any immediate action and instead focuses on “sketching out” your next move. You have to ask yourself and your team several difficult questions, which may determine the direction in which your company is heading.

When creating a marketing strategy, it’s your job to take care of the three pillars of every plan:

  1. What is my target audience?
  2. What content can I use to reach them?
  3. How will they benefit from the entire program?

Once you know the answer to each question, then patterns and ideas about achieving your goals will emerge.

  1. Defining your KPIs

One effective way of mapping out a marketing plan is creating key performance indicators (KPIs) that will serve the purpose of your brand perfectly. Why are KPIs important exactly? Three main reasons highlight their importance:

  • Knowing your KPIs gives you a valuable reference point at the end of a campaign or certain time period. By looking at the set KPIs, you can answer questions like “Did I achieve enough?” or “How much more effort do I have to invest?”
  • A good set of KPIs lets you know which parts of content marketing must you focus on.
  • They’re a great confidence booster – once you see how far you’ve come; you’re going to want more.
  1. Know everything about your audience

Like we’ve mentioned earlier, being aware of your target audience is one of the pillars of marketing. If you want your product or service to sell, you need to know to whom you’re selling it. Focusing your time and resources on a group that doesn’t show interest in your brand is a financial disaster in the making.

You can use tools like Google Analytics, Facebook Page Insights or Twitter Analytics to find out all there is to know about your top buyers and followers. By segmenting your best prospects, you will be able to target them more effectively. Additionally, it’s much easier to create a marketing strategy for people you already have experience with.

  1. Feedback is everything

To learn as much as you can about your target audience, simply studying them via analytics tool isn’t enough. You need actual, honest feedback from real people. How can you recognize valuable feedback? It’s easy.

  • The comment contains information about what are their feelings towards the products/services you sell
  • What their absolute biggest needs are?
  • Are you able to address those needs with your products successfully?

Through instances of discussion on various social media channels, you can pinpoint the exact problems that characterize your marketing strategy.

  1. Think about outsourcing

Although many marketers like to call this “wishful thinking,” you need to add ambitious and future plans to your marketing strategy. What happens if you really make it big? You can’t just stop producing content and publishing it on a regular basis.

Thankfully, you can use an essay writing service to outsource your written content. Two of the best sites are:

  1. Besttermpaper. Great for blog posts and more analytically-oriented content.
  2. Essaywritinglab. Ideal for tight deadlines and demanding tasks like business reports, whitepapers, research papers etc.

By paying to have your content delivered to you, you lighten the workload that your team bears. This enables everyone to focus on thinking of new campaigns and turning ideas into reality.

  1. Be visual

Don’t hesitate to include images in blog posts, social media. Follow statistics up with infographics or even GIFs showing how a certain number changed over time. The key to good content is to make it memorable. Digital signage, attractive visiting cards, gift cards, logo, the website design – the colors, the visuals, the videos, it’s all important.

According to a report by Social Media Examiner, 80% of marketers focus on visual marketing. Such a statistic is important to take into consideration, as people want to be engaging.

No matter how good a written blog is, it can never engage and attract people like images, infographics or videos can. A combination of color and text is a unique visual combination that both engages and inspires.

  1. Constantly review the progress

After establishing your goals and other strategy components, it’s time to execute. To make sure your marketing strategy is being implemented the right way, establish a culture of frequently meeting with your team.

Review progress on a weekly basis and ensure maximum efficiency. Discuss budget changes, suggestions and even criticism on a regular basis.

Frequent meetings are an essential part of every marketing strategy. They establish an atmosphere of trust, making the work environment much more pleasant. When your team members trust each other, communication will drastically improve. 

Concluding thoughts

Creating a successful marketing strategy involves much more than execution. You need to map out your entire process and think of possible solutions and measures. It’s all about how diligent and dedicated you are. Stay focused and you can achieve anything.

About Julia Turner

Julia Turner is a contributor and a freelance writer who treasures freedom and initiative above anything else. She believes that people are strong, self-directed beings who can take charge of their own lives. You can follow her on Twitter.
Close

Like what you're reading?

Like us on Twitter, Facebook or Google+ for more!