All posts by Keith Coppersmith

  • How to Drive Sales With Your Social Media

    Freepik The overall value of your business can never be reduced to the bottom line, but growth is certainly reflected through many of your advancements, your sales increases included. More sales means that your customers happily come...

    • Posted March 16, 2020
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  • Strategies to Boost Your Social Media Engagement in 2020

    Source The beauty and challenge of running your business’s social media pages and profiles lie in one and the same trait of these platforms: they are ever-evolving, and as a result, nothing ever stays the same. In...

    • Posted January 22, 2020
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  • Understanding the Role of Organic vs Paid Social Media

    Pixabay If you have just started your business or if you are looking for a more efficient way to promote your products, you have most probably at some point come across two fronts: organic and paid marketing....

    • Posted November 15, 2019
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  • 4 Ways to Use Social Media to Improve Your Personal Brand

    Social platforms the likes of Instagram and Facebook have been used for years in an effort to promote businesses. Influencers have groomed their personas online as well, and started making quite a decent living from the practice....

    • Posted October 28, 2019
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  • Proven Social Media Marketing Tactics That Will Maximize Your Sales

    Statistics estimate that, by the end of 2019, 91% of brands will use social networks. With such growing competition, getting your online store noticed by the right audiences is more challenging. To stay competitive, you need to...

    • Posted August 16, 2019
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  • Understanding the Power of Social Media in Local SEO

    The decision-making process of your customers is getting more nuanced every day. We no longer simply peruse a website and compare and contrast offers. We’ll visit forums, review sites that specialize in a certain industry, we’ll ask...

    • Posted July 26, 2019
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  • The Advantages of VoIP Integration With Your Social Media Marketing Strategy

    In the today’s world of constant communication, if you don’t exist on social media, you don’t exist at all. With this mantra in mind, modern businesses have outdone themselves in their attempts to become truly omnipresent and...

    • Posted May 28, 2019
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  • 4 Tips to Expand Your Online Presence and Reach

    Once upon a time, simply being present on social media would help any brand get the visibility and the awareness it needs to succeed. Now that this social world has expanded to embrace almost three billion users,...

    • Posted April 15, 2019
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  • The Importance of Engagement in Social Media Marketing

    If a tree falls in a forest and no one is around to hear it, does it make a sound? This age-old philosophical conundrum has a very real place in the modern world of digital marketing, or...

    • Posted March 22, 2019
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  • How to Effectively Scale Your Social Media Exposure

    Considering the competitive spirit of the modern market, any brand with the desire to grow already has an established social media presence. Still, having a brand page on every social network relevant for your target demographic doesn’t...

    • Posted March 1, 2019
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