How To Become a Master in Public Relations For Black Friday #PR

By on November 13, 2013
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A master in public relations would know that black Friday is creeping closer, and for social media managers everywhere, this marks one of the year’s most lucrative opportunities 인턴 한글자막. Coming soon on November 29th, you will experience one of your best sales days, if you know how to properly promote your business before then. Here’s how Free download of Korean books!

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Preparing Your PR Schedule

In the weeks leading up to November 29th and the black Friday tradition, you will need to sort out your marketing schedule for the annual ‘traffic and conversion’ push black out. This means reviewing your content strategies and making provision for some high-impact visibility over the next 2 weeks Correldraw x5 Korean edition.

  • Think about adding paid media to your social strategy. Using Google Adwords for example will help focus your keywords and it will result in a lot more search traffic landing on your site Download the Star Hunter map.
  • Think about unique media. A master in public relations knows that media like video and audio are rare, especially if they are themed around the Christmas holidays 하스피탈스톤. They drive a lot of traffic and are worth looking into. Some promotional YouTube videos for example can really add to your traffic and conversion strategy 보글보글3 다운로드.
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Courtesy of business2community.com

Connect With Other Influencers

Once you have assessed your schedules, you can begin to create the dynamic partnerships that you will need to leverage your brand visibility and hype around this period Windows Server 2012. That means approaching other social brands, bloggers and influencers and collaborating with them to upsell your products.

  • If a pet supply store wants to sell more online stock on black Friday, organizing a blog tour with a few animal shelters may give them the endorsements and exposure they need to be the public’s first choice 유로트럭.
  • Organize collaborative social appearances by creating videos, slideshare presentations, podcasts and lots of guest posts on other brand platforms. Think about who could help you sell your products, make the partnership mutually beneficial and help each other out.

Build Some Viral Promotions

After your schedule and partnership meetings, you should begin to brainstorm about the viral promotions that you will build together. Come up with some strong ideas that convert, based on past sales – or record and analyze your sales this year to establish a benchmark.

  • Social media competitions, funny videos, free giveaways, and content strategies that cause the internet to focus on your brand are key at this time of year.
  • A master in public relations will use every marketing channel at their disposal to get the traffic they need to their ecommerce pages.

When your black Friday buyer reaches your sales website, make sure it’s decorated for the holidays and pushes some ‘amazing’ holiday sales. People like to think that they get value around this time of year. Split test your results and keep improving them!

How do you prepare your ecommerce website for Black Friday?

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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