How to Create a Social Media Marketing Strategy in 8 Easy Steps

By on August 1, 2019

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos

What is the one thing that connects and is common amongst all the millennials and young adults? It is the profound love for digitization and with digitization comes the advent of social media and the marketing strategy that can convince customers in numbers and influence their every move and strategy on what to buy.

As the quote above portrays, it is actually very very true that through word of mouth publicity just a few people will know but post anything like feedback or a comment on the powerful medium of social media and it reaches millions within a matter of just a few seconds.

Such is the power of the world of social media marketing. The thing about social media marketing is that there is something for everyone. As a company that is new and just basing its root, or as a company that is already established and just needs a fresh lease of life – social media marketing is there for everyone. And that’s not the only best part, the best part is that one does not need to set aside a huge chunk of money to market themselves on social media. All you need is that perfect strategy and your on your way to establishing yourself on the platform of the ever trending social media.

The important thing to understand about social media is that it is very impactful but at the same time one miss and the whole thing can go kaput. This is why it so important to carefully tread and plan before you conquer the world of social media marketing. It is in fact, very true that with the great power of the social media platform one has to plan responsibly. And, thus we will chalk out 8 things you need to keep in mind while creating a social media marketing strategy that will help you in creating a WOW strategy.

A Practical and Reasonable Approach: Most of the time marketing strategies fail because they are unrealistic and not measurable. People design and come up with a lot without planning much on exactly how they want to go about it and why they are doing it in the first place. The first step for any social media marketing plan is to be S.M.A.R.T. This necessarily means that one will have to be:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

If these five things are missing then there will be no point of coming up with the whole strategy in the first place. One needs to be practical and should have thought it through completely. Any plan needs to be measurable because without being able to measure the outcome any plan is as good as wasted.

Who is Your Audience: This is probably one of the most important questions you need to ask yourself. When you have a viable product/service you need to analyse who your target audience is. Once you do this you will be able to zero in on the social media platform that you can use to attract just that set of audience that you are fishing for. By knowing this you will be able to decide on what sort of content you need to come up with! That’s why knowing the ‘WHO’ is extremely important.

Keep Your Competitors Close: Those people who know their competition well enough are the ones who can make it in the big bad competitive world of business.  Once you know your competition you will be able to closely monitor their trends and will also be able to keep you updated on the kind of marketing strategy that they have. Knowing this will give you an upper hand of doing the same thing in a redefined and proper way. Hence, keep your competition close and you will be able to find your way out.

Social Media Audit Time: Just like every company has financial audits that give them insights into how well they are doing, every now and then you need to audit your social media presence as well. Go through your previous hostings uploaded on social media platforms and analyze where your post has reached and what has the total outcome been. Doing this will also give you a keen eye to know and decipher how your competitors are faring on the same platform.

Improvise and Improve: One thing about social media is that it is always changing and always evolving. The only way to remain constant in this ever-changing medium is to constantly up your game. Think about ways that can change the way you position your product/service . This will also mean that you need to see which SEO words are popular so that you can keep up in the game.

Inspire and Get Inspired: Most social media marketing experts at GoAssignmentHelp have said that it is important to get a fresh outlook and this outlook will only help you know what it is that you want to do. One way of doing this is to regularly see what others are posting as well. See what is trending and think out of the box to get inspired, do things differently or do the same thing with a pinch of creativity.

Calendar all the important dates and events: The current way to hit the soft spot with the social media fans is to be current and updated. One way of hitting the hammer is by targeting all the important dates and events and plan your social media posts around those dates and events. After all, if it’s not current and relatable, there is no point in posting it out there.

What’s the Outcome: It is very easy to schedule and post media after media, however, how are all these posts helping you? Is there any positive outcome from all those posts and how is it helping you reach the right audience. This activity will help you position yourself better and will also give you the statistics of how well your posts are doing and exactly which audience it is reaching.

The results can be very promising and if one plans their social media marketing strategy well enough. How you map your strategy and how well you perform in the rush of all the content that is put upon each of the social media mediums is all up to how well you know your audience.

About Elliott Smith

Elliott smith is a correspondence supervisor at GoAssignmentHelp. He likewise deals with author's teams, instructors and tutors who provide assignment help services to students. He is a writer who composes articles on the most proficient method for dealing with the weight of studies, tips for building your business and so on.
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