Instagram Story 101: 10 Actionable Strategies to Get More Engagement

By on March 11, 2020

With more than 500 million active users, there is no denying that Instagram Stories is a great way for businesses to engage with their followers. And when utilized the right way, IG Stories can even help you generate sales!

That said, we have listed down ten actionable tactics that you can do to drive more engagement via Instagram Stories:

Create a storyboard

Before you take tons of photos and videos that you will use for your IG Story campaign, it is best that you have a storyboard first. Doing so allows you to map out your content, as well as ensure that everything flows well together.

That’s because you get to review whether your content is engaging enough, that it can make your followers swipe up, or send you a DM (direct message) 윈도우즈 10 무료.

But most importantly, having a storyboard allows you to save time on figuring out what content to post on your Story.

If you want to take advantage of having a storyboard, Lexie Carbone has a succinct post on how you can create one like a pro.

Add music to your Stories

According to Brandwatch, 60% of Instagram Stories are played with the sound on 어쌔신 크리드 게임. This is ideal if you would like to make your content extra fun.

There are two ways to add music to your Stories:

  1. Using the IG Story Music Sticker. The feature was released in June 2018, and it is not available worldwide. But what it does is that you can select a song that you would like to add on your IG Story.
  2. Adding Video Before Uploading Your Story. In case the Music Sticker is not yet available in your country, you can still add music on your Story before you upload it 급등주 탐색기 다운로드. You can use a third-party tool to add music to your content, and that’s it!

When sharing content with sound, it is recommended to add a Sound On sticker so that your followers will know that your Story has music.

Spice it up with animations

Back in January 2018, Instagram partnered with GIPHY so that users can spruce up their stagnant Instagram Story with GIF stickers that have a transparent background.

Here’s how you can add GIF stickers on your IG Story:

  1. Upload your content and then tap the Smiley icon on the top-right section to launch the sticker menu download the ps3 firmware.
  2. Tap GIF, and then select the sticker that you would like to add. You can also look for your desired GIF using the search bar.
  3. Tap your selected GIF, drag, and pinch it on its designated space on your content, and you are done!

Highlight your best Stories

Instagram Highlights is a neat little feature that allows for your Instagram Stories to live forever. Not to mention that you get to curate them for your existing and potential followers to enjoy!

The best thing about this feature is that you can make as many Highlights as you want, and each highlight can have a maximum of 100 Stories atmel studio 6.1 다운로드.

Let followers chime in on the conversation

Your followers would appreciate the chance to be part of the conversation. Hence, you need to know what features to use to drive and maximize engagement.

For instance, you can use an Ask a Question Sticker. This sticker allows you to ask questions to your audience or vice versa.

Once you’re able to collect answers or questions, you can choose to share them via IG Story epsxe. This feature is ideal if you want to host an AMA (Ask Me Anything).

But of course, there are other stickers you can use, such as the emoji slider. And you can always create a poll on your Story.

Go live

Another way to drive audience engagement on Instagram is by hosting an Instagram Live.

This feature allows you to stream live videos to your followers so you can directly connect with them. Even better, you can collaborate with an industry influencer, and then take advantage of this opportunity to spread awareness about your brand 파워포인트 클립아트.

You can also use this feature to showcase behind-the-scenes footage of your event, live stream your event, host a Q&A, or when you you’re hosting an online tutorial or workshop.

What’s important is that your Instagram Live should go in line with your overall social media marketing goal.

Post shoppable Stories

Shopping for Instagram Stories is like your shoppable IG posts, only it is on Stories. Meaning, before you post shoppable content on IG Story, you need to set it up first.

Luckily, Gordon Donnelly has a post on how you can do it Twilight.

Once you have completed the steps, the next thing you should do is upload your content on Story and then add the Product sticker. The only limitation is that you can only tag one product at a time.

Collaborate with other brands

As mentioned earlier, collaborating with an industry influencer allows you to spread awareness about your brand. Hence, you should include this tactic in your overall social media marketing strategy.

All you need is an amazing idea for collaboration and someone who is famous among your target audience on Instagram 공룡 의 땅 다운로드.

For instance, you own a clothing brand. What you can do is collaborate with a fashion influencer, and then come up with a storyboard that both of you can use for your Instagram Story.

Research when your audience is most active

Here’s the thing: No matter how visually appealing your Instagram Story is, it is useless if no one can see it.

That said, it is best to post when your audience is more active. And you can determine those best days and times to post using Instagram Insights 아네모네.

Just make sure that your Instagram account is set to public and switched to a Business account. You will then be prompted to connect it with your Facebook page.

Once everything is set, you will have access to your Instagram Insights. From there, you get to measure when your followers are most active.

Don’t post too much story

Just like in any social network, there is such a thing as posting too much IG Story. But according to a post on Social Upgrade, how often you post will depend on the following:

  • Your audience’s age
  • Their location and timezone
  • Their gender
  • Their occupation

The thing is, there are varying findings on how often you should post and whether you should post daily. What we advise is you schedule a few posts per week, and then leave room for some spontaneity to keep the engagement high.

How do you keep your Instagram followers engaged in your Stories? Share your tips in the comments!

About Kevin Urrutia

Kevin Urrutia is the founder of Voy Media Marketing Agency NYC. He helps businesses maximize the benefits of Facebook Advertising, leading to a dramatic improvement in sales while lowering costs. Voy Media thoroughly studies each client and comes up with tailor-made solutions to bring about the best results.
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