Keywords to Optimize Your Social Media Profiles

By on December 2, 2009

When customers go to look for you online, are they able to find you using the keywords that best describe your business?  Better yet, have you gone through your social media profiles and optimized them, being sure to include those words that best describe your business or position Download long vacation?

If not, you could be missing out on a lot of business, and that alone is a good enough reason to reexamine your profiles.  To start with, let’s get a basic grasp on what keywords are, and how they function on the internet YouTube mass.

Lets say you’re a company that has just created the ultimate diet pill.  The word ‘diet’ would be one of the keywords you’d use in order to market your business, and more than likely it’s one of the words you’d be including in your website development in order to generate a higher search engine ranking Watch.

The word ‘diet’ alone, however, can generate upwards of 32 million hits per month, depending on the time of year (January, for example, will probably generate more diet queries as people jump on their New Years resolutions to lose weight, versus August when consumers are focused on other events), and that makes this word a very, very competitive (and expensive) keyword to operate under 안랩 랜섬웨어.

However, when you add keywords like ‘diet’ and ‘weight-loss’ to your social media profiles on big-name sites like LinkedIn, Facebook, and so on, you increase your ability to compete with everyone else using that same keyword, and will end up ranking higher on searches Download indesign cs4 Korean edition.

But wait, how do you decide what keywords to use?  Here are a couple of things to keep in mind.

For starters, ask yourself and other people you know what keywords they would use to search for a business like yours.  Then think of similar keywords, or derivatives of keywords – for example “diet vs Download origin. dieting vs. grapefruit diet.”  Most SEO specialists will encourage you to incorporate a mix of keywords – both general, and specific – to your business, in order to catch your target audience 캠 노리.

You can also check out your competitor’s websites in order to see what keywords they use.  Or, use Google’s Keyword Tool to search for relevant, but less-used keywords you may not have thought of before Download labview 2014.

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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