The Power of Social Media in Your New Business

By on May 3, 2019

 Today, social networks have undoubtedly become one of the best means of advertising for entrepreneurial companies. We live in the era of social media, a reality in which platforms such as Instagram or Facebook can have a significant impact on other industries, such as food tourism, for example. It is a good tool to make digital marketing easier.

In the beginning, in which the use of social networks was not so common, other methods were used as a means of social communication to build new businesses, since social networks were not considered as leadership tools within a company. The inception of Twitter and Facebook was what made companies wake up, and little by little they began to see the potential benefits of having a social media presence. Of course, with more than 1.5 billion active users worldwide, it’s easy to understand why it makes sense that companies want to have some kind of presence on Facebook. The growth of users is incredible, Facebook has 2.167 million active users each month, according to Statista. YouTube users represent three-quarters of what Facebook has, thus occupying second place in the number of active users per month.

Although in early 2016 it was reported that social media activity had declined compared to the previous year, powerful ways were offered through which brands could and did engage with current and potential customers and users. Today’s social networking industry is destined to become a bombshell, booming like never before.

But why is social media important for startups?

Social networks currently have more than 3 billion active users worldwide, and Facebook is the most popular of all. Regardless of size, the number of employees, or funding, all companies should take advantage of the most popular social networks to support the achievement of the goals they have set in their work.

They can be seen as tools that change the way a company interacts with others, and the way it looks for new potential customers. They facilitate the business-client relationship, that is, they make the entrepreneur more in tune with his clients. They are mainly used to share ideas, offers and get users to interact with our brand.

Small businesses may be able to survive without a social media presence, depending on the market they serve, how their customers and users do business, and their distribution approach. Within that context, it is not difficult for a business to succeed. However, it is difficult for a startup whose intention is to succeed grandly to do so without a presence on social networks; they should use them as the best way to reach new audiences with minimal expense. Business owners have a responsibility to provide good customer service and follow up on their needs; with these social platforms they have the opportunity to stand out from competing companies by distinguishing themselves in services and customer treatment. In addition, is your intention to leave the field open for competition? because probably other companies have an advertising presence, which will make your brand fall behind.

As time goes by, companies become clearer that social networks are the easiest way to connect directly with their customers. The most complicated thing, if you can say that there is something complicated about this tool, is to find the right balance. Sometimes it is difficult to separate marketing from the all-day mentality of using social media. It is also important to know the necessary procedures to use it correctly; from knowing how to make ads on Facebook, to get involved with the audience on Instagram.

The benefits of using social media in your new business:

  • It helps you find potential customers. They are a quick, easy and inexpensive way to spread the word about your business. They can be considered as a customer service tool.
  • It helps you attract those potential customers. It’s a great sales tool for the company. Whether they are friends, family or current customers, people now have a direct channel to your business and you to them.
  • It serves to advertise quickly and easily. It gives a voice to the brand of the company, making it reach a large number of users. According to an infographic published by Ambassador, 71% of consumers are more likely to recommend a brand to others if they have a positive experience with it on social networks.
  • It’s a good way to be aware of the feedback that users give about us so we can make improvements in the company.
  • It establishes the voice of our brand through something more than our website and blog. This makes your company have a more professional and attractive image, demonstrating that it is active for any questions or queries that your customers may have.
  • It provides the opportunity to connect and engage with other local businesses, current customers, etc. It’s a good way to keep current customers engaged.
  • Reduces costs. Compared to traditional advertising methods, such as advertising on television, radio, print media, etc., social networks are not only more reliable, but also much cheaper.
  • Real-time performance analysis. Knowing if your ad is working or not is fundamental to be able to make improvements. With offline advertising, it is not so easy to keep track of it and analyze its results, so you can not analyze the performance of the advertising campaign.

Tips for getting the most out of social networks

Many of our customers send us messages or post on our Facebook or Twitter walls, and it’s a great way to see the opinions our customers give about us. You need to be continually reviewing social media so you don’t miss an opportunity.

Younger buyers, in particular, attach great importance to companies that have a social media presence, as well as regular updates, used as a credibility factor. If your social media are stale or poorly updated, the younger generation will see it as a sign that the business is no longer working, or that it is not a good company. In fact, on many occasions, the only way to access the information or products offered by your company is through Facebook or Twitter or other social media.

Here are the advantages of using the most popular social networks in your company

  • LinkedIn, for example, is a very useful source for finding future employees or interesting clients, as it facilitates initial association conversations. Show your personality by talking, tagging and mentioning others. Get involved, and you’ll get real attention.
  • Pinterest is a very useful tool when it comes to growing your business traffic. Users will be able to access the images of your products and save them in forums, which will increase the attractiveness of your company. Images and videos play an important role in helping you increase brand awareness in social media channels.
  • Twitter offers great advantages for startups, as it is a very easy way to get in touch indirectly with your customers and offer them the help they need and request through this social network.
  • Facebook, for example, makes companies achieve higher incomes thanks to advertising coverage. Facebook ads have made it possible to prove that social advertising is here to stay. Like Pinterest, images and videos on this social network are especially important. Not only does it increase commitment, it also increases social participation.

The above-mentioned tips do not have to be used exclusively in one social network, but can be applied simultaneously in several networks. The use of social networks should be an essential part of your market. It’s a great way to create brand awareness and legitimacy for your business. Thus, all businesses should create accounts and review them frequently for any possible contact with the customer. Your target audience is prowling around the most popular social networks, so don’t let them get away.

In addition to the presence in social networks, it is important to have advanced and innovative technologies that allow you to work in a faster and more comfortable way, both for you and for your own customers. There are some companies which offer services that will help you succeed as an entrepreneur, such as an international number, with which you will get your company to offer a professional and secure image to your customers.

If you want to be successful as an entrepreneur, do not hesitate to invest much of your work in social networks, only then you will be able to stand out from the rest and get your brand to your target audience. Introducing new technologies, you will also make your company more effective, efficient, and take possession of a professional and attractive image.

About Emma Smith

Emma Smith, PR and content manager at Fonvirtual. Fonvirtual provides companies and entrepreneurs with international virtual phone numbers and other virtual services. I’m interested in digital marketing, technology and international logistics. I collaborate with different blogs, where I try to spread the word of telecom services in international business. You can connect with me on LinkedIn.
Close

Like what you're reading?

Like us on Twitter, Facebook or Google+ for more!