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Twitter Marketing: How to Make the Most of 140 Characters

By on August 21, 2014

Should you be investing in Twitter marketing? Well, with more than 500 million Tweets sent daily, it’s likely your next customer is on Twitter. The challenge for companies is making their tweets stand out and building their business by capturing a greater share of the growing market using Twitter. So where do you begin when trying to overcome this challenge?

Bernard Perrine, CEO of social media marketing company HipLogiq, developer of Twitter marketing application SocialCentiv, recently shared his top tips on how to increase effectiveness on Twitter. According to Perrine, abiding by these best practices can help brands to produce tweets that are more likely to be heard above the crowd, be retweeted or favorited, and ultimately help drive sales.

Tip #1: Find your brand voice. Your Tweets should reflect a professional voice. Be positive, engaging and conversational. Offer perspective or insight, even when retweeting to make your post stand out.

Tip #2: Include multimedia to encourage interaction. Tweets should contain pictures, links or hashtags to catch the reader’s attention and trigger involvement.

Tip #3: Pin a Tweet to highlight what’s important. Businesses can pin a specific Tweet to the top of their profile to showcase their special offers so that their followers don’t miss out.

Tip #4: Create exclusive and custom offers. Tweets with exclusive offers can spur interest to try your company’s products or services, can build customer loyalty, and make your Twitter community feel special. HipLogiq’s clients have the most response with 20 percent or more off and buy-one-get-one-free (BOGO) offers.

Tip #5: Increase Tweet visibility. Request a retweet in the Tweet. Tweet 4-5x per day to increase retweets. Join trends by linking a Tweet to a hashtag and a trending word or phrase.

Have you been successful at creating tweets that rise above the noise and drive engagement, traffic and leads? Share your Twitter tips in the comments section below.

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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