The Key To Using Hashtags That DON’T Suck

By on June 6, 2014
Using Hashtags


We’ve been receiving a lot of questions from our Certification students and Inner Circle members regarding the use of #Hashtags on social media.

Some of the most common ones include:

  • What is the importance of a hashtag?
  • How do I properly use hashtags?
  • When is it appropriate to use hashtags on different platforms 맥 폴더 아이콘 다운로드?

Using hashtags in your social media marketing efforts can be tricky as they can be used in multiple ways.

However, hashtags should be primarily used on social media for keyword search/discoverability, event monitoring, and to extend brand awareness.

Today we give you several best practices on how to use hashtags and a few case studies of how not to use these awkward “pound” signs 국민체조 음악 다운로드.

The Key To Using Hashtags That Don’t Suck

Hashtag Fails

We’ve seen it time and time again: The number one mistake you can make as a brand is to create a hashtag and believe that you have control over the resulting conversation.

This is social media, not your website or your blog. Trolls can and will come out in full force and a hashtag can get hijacked, go viral, and result in unwanted negative press in a matter of minutes Download the heavens.

Here are some examples of recent hashtag #fails:

#RedskinsPride

#myNYPD

#WhyImVotingUkip

Don’t make the same mistake of trying to create engagement through a hashtag if there’s even the slightest chance of creating controversy 플립영화.

Now that we’ve covered some examples of major hashtag fails, here are additional best practices of what to do (and what not to do).

Hashtag Best Practices

Using Hashtags

  • Do use hashtags on Twitter.
    • If there is any social platform that you will want to include the use of a hashtag, it’s Twitter – where the hashtag keyword trend originated and took off Download Skyrim SaveFile. Twitter is where users and brands post publicly using hashtags to monitor keywords and conversations relating to their interests. #UseThem! HubSpot Social Media Scientist, Dan Zarrella, performed research on Retweeting behavior which showed that Tweets containing one or more hashtags were 55% more likely to be Retweeted than Tweets that did not.

Using Hashtags

  • Don’t worry about using hashtags on Facebook ucc 동영상 다운로드.
    • Facebook is one platform that has tried to piggyback on the hashtag concept from Twitter but has failed in execution. A study by EdgeRank Checker revealed that hashtags on Facebook do nothing to help gain additional exposure. In fact, posts without a hashtag seem to fare better than those with a hashtag. One reason for this may be the fact that Facebook as a social media platform is predominantly a private forum, with hashtags being used more to provide emphasis rather than keyword searching 수능기출문제.

Using Hashtags

  • Do use a variety of hashtags on Instagram.

Using Hashtags

  • What about Google Plus?
    • Google Plus has a unique feature built in to their social network that automatically extracts and includes hashtags based on the content’s post. While this is extremely useful and convenient, you can also edit and add your own hashtags to your posts which is highly recommended. Remember to follow the first rule though: Only include 1-3 hashtags at most.

Using Hashtags

Hashtags Aren’t A Science

Using hashtags in your social media posts isn’t an exact science, but there are definitely ways to correctly and incorrectly use them. This article touched only a few of the major reasons to use (or not use) them.

The next part of this series will highlight several tools you can use to optimize your hashtagging efforts, so #staytuned!

About David Ahn

David entered the business world as a marketing intern at NanoLumens – an Atlanta tech startup that provides unique digital LED signage. While interning for the company, he found a particular interest in content marketing, social media, and visual branding. After completing the internship, he began his professional career with iFusion Marketing working with Atlanta tech startups. In 2013, he joined SMMU as a blogger, copywriter, and social media manager. Connect with him on Twitter @Dav1dAhn.
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